Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
This morning I attended an absolutely fantastic session entitled: Aha! How to Ignite a Creative Spark at your Next Brainstorming Session presented by Jordan Ayan, CEO & Founder of SubscriberMail, LLC.
Creativity and the ability to be creative is a topic we have been discussing at TopRank quite a bit lately in order to provide the most effective campaigns and tactics for our clients.
However, we all run into creative roadblocks now and again. A common roadblock to creativity is what Ayan refers to as “Mental Models” and “Patterned Thinking”.