If you missed the announcement just before the Fourth of July holiday weekend, FeedBurner Pro is now free. That’s one of those good things about a Google acquisition; things become free. All users now get Pro stats and MyBrand for feeds.
Honestly, I never quite saw why the Pro features were so great. MyBrand is a cool thing, but I prefer to promote and use my own feed URL that has been redirected to the FeedBurner version. I do this with the FeedSmith WordPress plugin from FeedBurner.
The two additional stats items do sound nice though. Reach estimates the number of users that interact with our feed (including feed search engine or news filter sites) and we get better click though stats.
Now everyone is a Pro at FeedBurner thanks to Google.