TopRank Online MarketingTopRank Online Marketing Blog
Lee Odden

Future of Search Marketing ala MIMA

By Lee Odden     MIMA Seminars, Online Marketing

Chris Boggs is moderating a local MIMA event, aka “Salon”, with reps from Google (Kevin Willer) and Microsoft (Saleel Sathe) tomorrow night and asked if I would join since the Ask.com rep had to bow out. It’s called “The Future of Search: A Holistic View” and should be pretty interesting. As a guy who’s involved with every organization and publication in the search marketing industry you could possibly think of, Chris is a very sharp fellow and I’m sure he’ll keep the engines on their toes.

The event promotion rightly emphasized the search engines’ participation on the panel and since I’m being added the night before the event happens, no one will expect to see me there. I hope the Ask.com fans are not too disappointed. I’ll just have to say I’m there to channel Gary Price since he’s been so good about providing us the latest and greatest Ask.com developments.

The topic is terrifically spot-on for what’s happening in the search marketing industry right now and it’s great to see a panel of (mostly) reps from the search engines coming here to the Minneapple. I do like the notion of “holistic search marketing” and have written about that recently as “holistic SEO” as well as, “digital asset optimization“. However, I’ll be taking a big back seat to Kevin and Saleel since they’re the reason (besides Chris and the drinks) people will be attending.

If you’re in the Twin Cities, come on down to the Calhoun Beach Club tomorrow at 5:15 or so for registration and lubrication. The fun starts at 6 followed by networking, food and the ever present MIMA staple, the cash bar at 7pm.

More info and details are here.

Update: Here are a few camera photos from my KRZR:

Chris Boggs Moderator
Chris Boggs moderating as Kevin Willer of Google and Saleel Sathe of Microsoft look on.

Chris and Saleel
MIMA member Chris Dohman and Saleel

Audience at MIMA
The MIMA crowd can be tough but took it easy on us for the most part.

Saleel Sathe and Lee Odden
Saleel and me after the Q/A.


SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER

Get Online Marketing news, tips & expert insight. We respect your privacy.


Be the first to rate this post: PoorSo SoOKGoodAwesome
Loading...Loading...

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top