Comments on: Holistic Search Engine Optimization http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Taking A Stab At The Definition of Holistic SEO | SEOdisco http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-214427 Taking A Stab At The Definition of Holistic SEO | SEOdisco Thu, 20 Sep 2007 18:25:53 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-214427 [...] SEO” is being used more frequently lately. I’ve been seeing the top dawgs, like Lee, using the phrase more and more… I see forms of it being used a lot on SEOmoz by the mozzers [...] [...] SEO” is being used more frequently lately. I’ve been seeing the top dawgs, like Lee, using the phrase more and more… I see forms of it being used a lot on SEOmoz by the mozzers [...]

]]> By: Wayne Smallman http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-164131 Wayne Smallman Sat, 14 Jul 2007 08:55:09 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-164131 I recently developed a small website for a client that we tied to a Google AdWords campaign. He had someone put together the copy for his website. I quite politely demanded the copywriter speak to me and let me loose on the copy. I used the results from the Competitive Analysis and the Keyword Analysis documents to re-work the copy. For the £600+ he spent with me, he's earned just over £4,000 in the first month in order via the website. So yes, Keyword Messaging is a requirement, not a nice-to-have idea. It's also a requirement that this knowledge spread out to any outlying agencies, too... I recently developed a small website for a client that we tied to a Google AdWords campaign.

He had someone put together the copy for his website. I quite politely demanded the copywriter speak to me and let me loose on the copy.

I used the results from the Competitive Analysis and the Keyword Analysis documents to re-work the copy.

For the £600+ he spent with me, he’s earned just over £4,000 in the first month in order via the website.

So yes, Keyword Messaging is a requirement, not a nice-to-have idea.

It’s also a requirement that this knowledge spread out to any outlying agencies, too…

]]> By: This Week In SEO - 7/13/07 - TheVanBlog http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-163908 This Week In SEO - 7/13/07 - TheVanBlog Sat, 14 Jul 2007 03:18:41 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-163908 [...] Holistic Search Engine Optimization [...] [...] Holistic Search Engine Optimization [...]

]]> By: Camilet http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162453 Camilet Thu, 12 Jul 2007 04:28:11 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162453 Sounds like "holistic SEO" is the Web 2.0 synonym for what many traditional marketers strive to attain; "an integrated brand experience". Place keywords as the cornerstone of a brand building initiative. This makes it much easier to deploy consistent, powerful and actionable communications across multiple channels. Sounds like “holistic SEO” is the Web 2.0 synonym for what many traditional marketers strive to attain; “an integrated brand experience”.

Place keywords as the cornerstone of a brand building initiative. This makes it much easier to deploy consistent, powerful and actionable communications across multiple channels.

]]> By: MIMA Solon-Future of Search: A Holistic View, Minnesota Marketing Blog http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162292 MIMA Solon-Future of Search: A Holistic View, Minnesota Marketing Blog Thu, 12 Jul 2007 00:08:18 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162292 [...] As an aside, this morning Lee Odden promoted the MIMA event in Top Rank Blog along with an associated post called Holistic Search Engine Optimization. Later, Search Engine Land highlighted Lee’s second post in The Day In Search. I was in the Cities anyway. Nice job Lee! Please accept this post as proof that your post resulted in converting me to a customer today. Minnesota Marketing Blogs http://blog.mima.org/ [...] [...] As an aside, this morning Lee Odden promoted the MIMA event in Top Rank Blog along with an associated post called Holistic Search Engine Optimization. Later, Search Engine Land highlighted Lee’s second post in The Day In Search. I was in the Cities anyway. Nice job Lee! Please accept this post as proof that your post resulted in converting me to a customer today. Minnesota Marketing Blogs http://blog.mima.org/ [...]

]]> By: Peter Grundner http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162196 Peter Grundner Wed, 11 Jul 2007 20:01:46 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162196 I was surprised how well my videos, blogs and social network campaigns performed compared to just keyword optimization. I'm also amazed as to the speed the ads were getting to the top 2 pages of a keyword search. I was surprised how well my videos, blogs and social network campaigns performed compared to just keyword optimization. I’m also amazed as to the speed the ads were getting to the top 2 pages of a keyword search.

]]> By: Jessica Harris http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162184 Jessica Harris Wed, 11 Jul 2007 19:01:33 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162184 Your point is very well taken. Looking at seo from a holistic perspective is essential for success. It's not easy, however, to persuade content editors to use the targeted keywords in their articles, let alone in their print products, blogs, etc...on a regular basis. That is one of the hardest challenges of my role as an optimizer. Your point is very well taken. Looking at seo from a holistic perspective is essential for success. It’s not easy, however, to persuade content editors to use the targeted keywords in their articles, let alone in their print products, blogs, etc…on a regular basis. That is one of the hardest challenges of my role as an optimizer.

]]> By: Drainedge Link Tank » Today’s Links http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162160 Drainedge Link Tank » Today’s Links Wed, 11 Jul 2007 18:30:34 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162160 [...] Holistic Search Engine Optimization - Online Marketing Blog [...] [...] Holistic Search Engine Optimization – Online Marketing Blog [...]

]]> By: Chad Mauldin http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162029 Chad Mauldin Wed, 11 Jul 2007 12:20:34 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162029 This is a great subject and one that I think most SEO's don't take into consideration. I think that most, not all though, SEOers try and get rankings/traffic and thats that. They don't always focus on the bigger picture like conversion tracking, Information architecture, and ROI. These are things that need to be considered even in the beginning stages of an SEO campaign, and is something I try to incorporate in keyword research. I have yet to really see a tool that does this well. Other than mine of course. This is a great subject and one that I think most SEO’s don’t take into consideration. I think that most, not all though, SEOers try and get rankings/traffic and thats that. They don’t always focus on the bigger picture like conversion tracking, Information architecture, and ROI. These are things that need to be considered even in the beginning stages of an SEO campaign, and is something I try to incorporate in keyword research. I have yet to really see a tool that does this well. Other than mine of course.

]]> By: Ayrshire Marketing http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162001 Ayrshire Marketing Wed, 11 Jul 2007 11:03:04 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-162001 I've posted a simple SEO process that I use with clients it gives them a good understanding of what stage there SEO campiagn is at. http://www.boydofayrshire.com/2007/07/11/search-engine-optimization-process/ I’ve posted a simple SEO process that I use with clients it gives them a good understanding of what stage there SEO campiagn is at.

http://www.boydofayrshire.com/2007/07/11/search-engine-optimization-process/

]]> By: Daniel R http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161924 Daniel R Wed, 11 Jul 2007 08:18:51 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161924 Lee, Nice to see we're on the same page. I wanted to talk about this for SES San Jose this year, but I didnt get a chance to. Maybe for SMX? Likewise, SEO is not about "content optimization" (aka "inserting keywords") for awhile. It is about optimizing the appeal of the website to the relevant audience to draw them via search engines and convert. Google's Personalized Search (personalized "content relevancy") and Universal Search ("content distribution" via Google News, Blog, Video, YouTube) are helping pushing this idea even further. As I mentioned in "SEO as Website Positioning Strategy", SEO is changing in many directions: "1) the further integration of PR-ish tactics like “linkbaiting”; 2) the embrace of social media in social media marketing; 3) changing the metrics from rankings and to relevant traffic and conversion; and 4) thinking about usability and conversion optimization, not just search traffic generation. All of these new changes will be unfamiliar to someone from the early days of SEO, which mostly concerned itself with placing important keyword on the webpages." New SEO needs to based on the following concept: "The idea of Strategic Website Positioning is to think of search marketing (organic SEO and PPC), social media marketing and website development as an integrated approach, by asking questions centered around: * How is your website’s content, structure and usability fit with the intent of your audience? * How does your website “fit” in how people search (one-box searches on Google/Yahoo, Technorati, Oodle, vertical search engines)? * How is your website positioned in Social Media Community? How do you want to participate?" Okay, it's 1:31 here in San Francisco, so I gotta go. But a PowerPoint is coming! Article: "SEO as Website Postioning Strategy" http://www.emergence-media.com/2007/02/seo-as-website-positioning-strategy/ Lee,

Nice to see we’re on the same page. I wanted to talk about this for SES San Jose this year, but I didnt get a chance to. Maybe for SMX?

Likewise, SEO is not about “content optimization” (aka “inserting keywords”) for awhile. It is about optimizing the appeal of the website to the relevant audience to draw them via search engines and convert. Google’s Personalized Search (personalized “content relevancy”) and Universal Search (“content distribution” via Google News, Blog, Video, YouTube) are helping pushing this idea even further.

As I mentioned in “SEO as Website Positioning Strategy”, SEO is changing in many directions:

“1) the further integration of PR-ish tactics like “linkbaiting”; 2) the embrace of social media in social media marketing; 3) changing the metrics from rankings and to relevant traffic and conversion; and 4) thinking about usability and conversion optimization, not just search traffic generation.

All of these new changes will be unfamiliar to someone from the early days of SEO, which mostly concerned itself with placing important keyword on the webpages.”

New SEO needs to based on the following concept:

“The idea of Strategic Website Positioning is to think of search marketing (organic SEO and PPC), social media marketing and website development as an integrated approach, by asking questions centered around:
* How is your website’s content, structure and usability fit with the intent of your audience?
* How does your website “fit” in how people search (one-box searches on Google/Yahoo, Technorati, Oodle, vertical search engines)?
* How is your website positioned in Social Media Community? How do you want to participate?”

Okay, it’s 1:31 here in San Francisco, so I gotta go. But a PowerPoint is coming!

Article:
“SEO as Website Postioning Strategy”
http://www.emergence-media.com/2007/02/seo-as-website-positioning-strategy/

]]> By: Lee Odden http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161760 Lee Odden Wed, 11 Jul 2007 01:27:41 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161760 Exactly Adam! The days of optimizing text only are over. :) Exactly Adam! The days of optimizing text only are over. :)

]]> By: Adam Audette http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161717 Adam Audette Wed, 11 Jul 2007 00:05:32 +0000 http://www.toprankblog.com/2007/07/holistic-search-engine-optimization/#comment-161717 Great points. I'm working with a traditional marketing agency now that's exploring this very topic. There are obstacles, no doubt, but taking this approach can be powerful. It can unify offline efforts with the Web. One example is optimizing videos and radio spots originally created for offline channels. This also happens to tie in nicely with Google's recent shift towards universal search with more verticals and file types being displayed in the SERPs. Great points. I’m working with a traditional marketing agency now that’s exploring this very topic. There are obstacles, no doubt, but taking this approach can be powerful. It can unify offline efforts with the Web. One example is optimizing videos and radio spots originally created for offline channels. This also happens to tie in nicely with Google’s recent shift towards universal search with more verticals and file types being displayed in the SERPs.

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