Comments on: Interviews with Search Marketers http://www.toprankblog.com/2007/07/interviews-with-search-marketers/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lee Odden http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-185136 Lee Odden Thu, 16 Aug 2007 18:20:44 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-185136 Hi Erica, That is an excellent suggestion and I do plan on pursuing it. Pinging Dan now..... Hi Erica,
That is an excellent suggestion and I do plan on pursuing it. Pinging Dan now…..

]]> By: Erica Forrette http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-174243 Erica Forrette Tue, 31 Jul 2007 18:15:51 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-174243 I'd personally like to see more insights/interviews with client-side folks vs consultant/agency-side "gurus." I nominate Dan Perry of Cars.com or Duane Forrester of SportsDirect (uh-oh, they're going to kill me for that.) But seriously... both of them are huge proponents of the client side of SEM - very active in SEMPO's in-house committee as well as innovating for their own companies. While it is most certainly interesting to get crystal-ball-gazing and otherwise hear from industry insiders and highly innovative agency/consultant folks (and I love reading that stuff!) I also think that practical advice & tips from people "in the trenches" is another good perspective to have. I’d personally like to see more insights/interviews with client-side folks vs consultant/agency-side “gurus.” I nominate Dan Perry of Cars.com or Duane Forrester of SportsDirect (uh-oh, they’re going to kill me for that.) But seriously… both of them are huge proponents of the client side of SEM – very active in SEMPO’s in-house committee as well as innovating for their own companies.

While it is most certainly interesting to get crystal-ball-gazing and otherwise hear from industry insiders and highly innovative agency/consultant folks (and I love reading that stuff!) I also think that practical advice & tips from people “in the trenches” is another good perspective to have.

]]> By: Lee Odden http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-172966 Lee Odden Sun, 29 Jul 2007 16:53:16 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-172966 Wow, what a fantastic group of feedback comments. Very much appreciated! Sorry for not responding sooner, but I have for the most part, been offline since Friday and will be for the next 6-7 days or so on vacation. Ammon, I agree that "what" you ask is as imporant or more than "who" you ask. Timing can come into play as well. For example, when I interviewed Rand the first time, he had just been featured in Newsweek. I will be conducting 3-4 text interviews before the conference and as many video interviews as are reasonable at the conference. Researching questioons on text interviews is absolutely crucial to an interesting, useful and informative interview. Part of the reason I haven't done many interviews recently is because of the research commitment I think is necessary. Am very much looking forward to finalizing a wish list and a confirmed list of interviewees in the next 2 weeks or so. Wow, what a fantastic group of feedback comments. Very much appreciated!

Sorry for not responding sooner, but I have for the most part, been offline since Friday and will be for the next 6-7 days or so on vacation.

Ammon, I agree that “what” you ask is as imporant or more than “who” you ask. Timing can come into play as well.

For example, when I interviewed Rand the first time, he had just been featured in Newsweek.

I will be conducting 3-4 text interviews before the conference and as many video interviews as are reasonable at the conference.

Researching questioons on text interviews is absolutely crucial to an interesting, useful and informative interview. Part of the reason I haven’t done many interviews recently is because of the research commitment I think is necessary.

Am very much looking forward to finalizing a wish list and a confirmed list of interviewees in the next 2 weeks or so.

]]> By: Glen http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-172821 Glen Sun, 29 Jul 2007 10:48:50 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-172821 Lee I think it would be a good idea to do some text interviews with people aswell, they can often make for a great read and a good reference rather then trying to remember who said what at what point in a video / audio Cheers, Glen Lee I think it would be a good idea to do some text interviews with people aswell, they can often make for a great read and a good reference rather then trying to remember who said what at what point in a video / audio

Cheers,
Glen

]]> By: Ammon Johns http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171785 Ammon Johns Sat, 28 Jul 2007 01:06:43 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171785 With interviews, I often find that "what you ask" is actually more important than "who you ask" in terms of getting some great info out. Interview anyone you like, but mke the questions probing and insightful and you're onto a winner. That said, who you ask will affect what you can ask, in that you can't really ask someone to summarise the real changes of the industry in the past 5 years if they've only really been deeply in the space for 3... ;) My preference is that you interview someone with a track record of at least 4-5 years in the trade - a time scale just enough to show they've weathered some changes, not just got lucky with a single 'phase' of the biz. With interviews, I often find that “what you ask” is actually more important than “who you ask” in terms of getting some great info out. Interview anyone you like, but mke the questions probing and insightful and you’re onto a winner.

That said, who you ask will affect what you can ask, in that you can’t really ask someone to summarise the real changes of the industry in the past 5 years if they’ve only really been deeply in the space for 3… ;)

My preference is that you interview someone with a track record of at least 4-5 years in the trade – a time scale just enough to show they’ve weathered some changes, not just got lucky with a single ‘phase’ of the biz.

]]> By: Robert Clough http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171528 Robert Clough Fri, 27 Jul 2007 18:22:21 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171528 Sigh. Obviously David and Jennifer have been drinking again this morning. Sigh. Obviously David and Jennifer have been drinking again this morning.

]]> By: Jennifer Laycock http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171526 Jennifer Laycock Fri, 27 Jul 2007 18:20:32 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171526 If, in fact, Robert Clough is a real person...and I stress the *IF* factor...then I second the idea of Lee interviewing him. The entire search marketing world has waited nearly nine years to have this mystery man unmasked. What a coup it would be for you if you were the one to do it. ;) (To note, I know where he's staying and I *CAN* be bought with the proper amount of chocolate.) If, in fact, Robert Clough is a real person…and I stress the *IF* factor…then I second the idea of Lee interviewing him.

The entire search marketing world has waited nearly nine years to have this mystery man unmasked. What a coup it would be for you if you were the one to do it. ;)

(To note, I know where he’s staying and I *CAN* be bought with the proper amount of chocolate.)

]]> By: David Wallace http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171496 David Wallace Fri, 27 Jul 2007 17:23:08 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171496 The elusive Robert Clough of Search Engine Guide will be attending his first SES. He would be a great interview as most of us have never seen him in person. Although I know him via online communications and telephone, I am looking forward to meeting him in person. The elusive Robert Clough of Search Engine Guide will be attending his first SES. He would be a great interview as most of us have never seen him in person. Although I know him via online communications and telephone, I am looking forward to meeting him in person.

]]> By: Domain & SEO Links for Today (7/27/07) — Scott Fish http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171495 Domain & SEO Links for Today (7/27/07) — Scott Fish Fri, 27 Jul 2007 17:17:18 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171495 [...] Interviews with Search Marketers what search marketers would you like to see text and/or video interviews with? What are the top 2-3 questions you’d like asked? [...] [...] Interviews with Search Marketers what search marketers would you like to see text and/or video interviews with? What are the top 2-3 questions you’d like asked? [...]

]]> By: JLH http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171451 JLH Fri, 27 Jul 2007 15:45:03 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171451 Lee, sure you can interview Michael Gray, Barry S, DaveN, Rand, Danny, etc. and they will give you a great interview, and I'll read the story, and people will link to it. But are they really going to tell you something that hasn't already been said on their own sites or to other interviewers? If you want a real challenge, I'd look for a lesser known individual that has some of their own insights that haven't already been blasted around the blogosphere 300 times. It's a big internet and there are thousands of excellent SEOs and marketers out there that aren't on Matt Cutts subscribed feeds list. (as proven by your own excellent list of blogs) Just one mans opinion. Lee, sure you can interview Michael Gray, Barry S, DaveN, Rand, Danny, etc. and they will give you a great interview, and I’ll read the story, and people will link to it. But are they really going to tell you something that hasn’t already been said on their own sites or to other interviewers? If you want a real challenge, I’d look for a lesser known individual that has some of their own insights that haven’t already been blasted around the blogosphere 300 times.

It’s a big internet and there are thousands of excellent SEOs and marketers out there that aren’t on Matt Cutts subscribed feeds list. (as proven by your own excellent list of blogs)

Just one mans opinion.

]]> By: Lisa Barone http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171446 Lisa Barone Fri, 27 Jul 2007 15:29:58 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171446 Oh please, does the world really need another interview with Rebecca Kelley? I kid, I kid! :) I think Michael Gray is a good suggestion. Oh please, does the world really need another interview with Rebecca Kelley? I kid, I kid! :)

I think Michael Gray is a good suggestion.

]]> By: Raine Magazine http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171421 Raine Magazine Fri, 27 Jul 2007 14:23:39 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171421 Daily Candy...they would be great to get. How in the world does one infiltrate your iron clad world and get featured???? That is the burning question. LOL! Daily Candy…they would be great to get. How in the world does one infiltrate your iron clad world and get featured???? That is the burning question. LOL!

]]> By: Lee Odden http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171394 Lee Odden Fri, 27 Jul 2007 13:19:20 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171394 LOL, I think people get enough of me here. :) I have a range of people in mind if I can get their time ranging from Danny to Tamar. LOL, I think people get enough of me here. :)

I have a range of people in mind if I can get their time ranging from Danny to Tamar.

]]> By: Hawaii SEO http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171202 Hawaii SEO Fri, 27 Jul 2007 06:44:33 +0000 http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comment-171202 Have someone interview you. How about handing your camera to Michael Grey or Rebbecca Kelley? I'm sure they would do a great interview. Have someone interview you. How about handing your camera to Michael Grey or Rebbecca Kelley? I’m sure they would do a great interview.

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