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Lee Odden

New SEM Magazine – Visibility

By Lee Odden     Online Marketing


Apologies for the image quality as I forgot my camera at home and had to take this with my KRZR.

A new search marketing print publication has hit the mailboxes this week called Visibility. Backed by the company that publishes the popular internet marketing services site,, this first issue includes a mix of articles as well as the current month’s rankings of top internet marketing services.

The first impression you get when picking it up is the beautiful image and design of the front cover. The paper quality is also very impressive. Open it up and you see great looking ads, similar to other SEM publications.

Now on to the content. The topical mix of articles is good ranging from a Bruce Clay profile to articles about local search marketing, click fraud, social media and blog optimization. There is a bit of a paradox when you compare the physical magazine to the editorial. The contributed articles are not bad, but I wonder if someone with deep knowledge of SEO/SEM reviewed? The Bruce Clay profile is written in an interesting way that makes you yearn for the Lisa Barone touch.

It would be an ambitious task for someone in the U.S. to plan, edit and publish a print publication focused on search marketing with so many changes occurring in the industry and the sheer volume of effort it takes to really “know” fact from fiction regarding SEM topics. With so many search marketers publishing content on a regular basis online, the editorial and writing quality bar is much higher than in some other marketing related industries.

This first issue of Visibility has really good structure, layout, ads, article topics, print and paper quality and will certainly be competitive as the editorial matures.

If any Online Marketing Blog readers have received a copy of Visibility, please leave your comments. I’m interested in your opinion.

(Disclosure: TopRank does some online PR for the site, but we are not in any way involved with the print magazine, Visibilty)


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