After one has made a site ranked higher in SE’s the actuall work begins from here. All the if and buts of seo comes to play from now onwards as all the top 10 sites will be trying to reach the NO.1 position.

SEO have to keep its knowledge base updated as Se’s are very much dynamic these days. Link building and content are the major parts of it.

Thanks for sharing the knowledge with all the seo’s.

Peace
Baby

It’s still difficult for a lot of business owners I talk to to really comprehend that SEO is an ongoing process and not just a set of web page changes, meta tags and copy suggestions. The difficulty (from the business owners perspective) arises in the fact that there are usually immediate things that need/should to be done, and there are also ongoing, continual events and responsibilities that have to happen as well. Of course both of these things cost time and money and if the prospective business owner is not aware of these expectations and challenges, then that is where trouble arises.

Most SEO firms are not just good at marketing via search engines but good at marketing in general. This overall expertise at helping companies maximize their search marketing channel in the context of an overall marketing mix is a large part of the value they bring.

I had inherited an SEO delivery model where the client paid the second 50% of the fee upon achieving “success” (top 5/10/20 as contracted). Often, this relationship ended within 2-3 months. I changed it to a 12-month contract with monthly review points, which improved customer relationships and enabled us to upsell other services.

I am reminded of a choice piece of prime rib; you can thank the butcher for his expertise, but improperly cooked, it’s no better than a London Broil.

Anyone that says or thinks it is hasn’t started!

Thanks
dan

I have also run into this type of person with clients, normally the IT guy that took the site as a project and feels he’s being replaced or something. Almost always has some kind of friction towards my recommendations, but luckily the clients have seen past the IT guy and did what I recommended.

I think a lot of the notion of being able to do SEO, either in house or as a DIY, comes from the abundance of resources avalible on the web. I think a lot of people do some searches and some poking around, maybe find this site or an article like SEOmoz’s ranking factors and, POOF! they are experts. They think thats all there is to it, and don’t bother calling in body in untill they’ve wasted lots of time and money, of got a penalty of some kind in Google.

In fact I feel thats the number one driver for my clients. They aren’t ranking because they screwed their sites up so bad they got dupe filtered, or hit with the spam hammer.

By hiring an outside SEO you know that the hours and hours a company has spent on the SEO becoming familiar with your sites particular market aren’t going to go to waste, they will always want to be your provider (there are rare occasions where you need to fire your customer).

Continued SEO work is a must for the many reasons you gave, but also because it becomes cheaper the longer you stay with the same team. A new relationship between client and provider takes a while to build up steam, both have to learn each others business. For an established SEO familiar with a site to make a few tweaks and adjustments based on the latest trends is much easier than hiring a new one to start from scratch. Easier costs less.

Having a continued SEO also has the advantage that even though you may not being paying the SEO at the moment, he/she is always looking out for you. In my daily travels watching trends I am always reading an article and thinking to my self,”Gee, I know a site that could really benefit from that change” You don’t get that kind of intangible support just hiring out the word periodically.

I think that is a key in the blogging field as well, if you don’t “get it” then you chances of performing on a weekly or daily basis becomes a massive undertaking.