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Lee Odden

Reader Poll: Most SEO Friendly Industries

By Lee Odden     Online Marketing, Reader Polls

reader poll

A participant of the DMA Search Engine Marketing Certification program emailed me with some feedback about the program (very positive) and also posed a question about what industries need the least amount of education about search marketing. What industries are hiring in particular? Which I thought was a great question.

Many search marketing and interactive marketing agencies focus on certain vertical categories, so I don’t think you’d get too many consistent answers. However, if a hundred more different agencies, in-house marketers and consultants participated in such a survey, I think we’d get some pretty interesting data. And that leads me to this week’s reader poll:

What industries are most search marketing savvy?

  • Internet (26%, 34 Votes)
  • Real Estate (14%, 19 Votes)
  • Computer Hardware/Software (14%, 18 Votes)
  • Financial Services (8%, 10 Votes)
  • Insurance (5%, 7 Votes)
  • Entertainment (5%, 7 Votes)
  • Media (5%, 6 Votes)
  • Retail (5%, 6 Votes)
  • Automotive (4%, 5 Votes)
  • Drugs (4%, 5 Votes)
  • Transportation (3%, 4 Votes)
  • Consumer Products (3%, 4 Votes)
  • Banking (3%, 4 Votes)
  • Electronics (2%, 3 Votes)
  • Health Services (1%, 1 Votes)
  • Telecommunications (0%, 0 Votes)
  • Utilities (0%, 0 Votes)
  • Aerospace and Defense (0%, 0 Votes)
  • Manufacturing (0%, 0 Votes)
  • Food and Beverage (0%, 0 Votes)
  • Energy (0%, 0 Votes)
  • Chemicals (0%, 0 Votes)
  • Wholesale (0%, 0 Votes)

Total Voters: 133

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You’ll notice I left PPC industries out, as in “pills, porn and casino”. We already know those industries are highly SEO friendly and I’m leaving them out because I can. :)


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