Lee Odden

Reader Poll: Most SEO Friendly Industries

Lee Odden     Online Marketing, Reader Polls

reader poll

A participant of the DMA Search Engine Marketing Certification program emailed me with some feedback about the program (very positive) and also posed a question about what industries need the least amount of education about search marketing. What industries are hiring in particular? Which I thought was a great question.

Many search marketing and interactive marketing agencies focus on certain vertical categories, so I don’t think you’d get too many consistent answers. However, if a hundred more different agencies, in-house marketers and consultants participated in such a survey, I think we’d get some pretty interesting data. And that leads me to this week’s reader poll:

What industries are most search marketing savvy?

  • Internet (26%, 34 Votes)
  • Real Estate (14%, 19 Votes)
  • Computer Hardware/Software (14%, 18 Votes)
  • Financial Services (8%, 10 Votes)
  • Insurance (5%, 7 Votes)
  • Entertainment (5%, 7 Votes)
  • Media (5%, 6 Votes)
  • Retail (5%, 6 Votes)
  • Automotive (4%, 5 Votes)
  • Drugs (4%, 5 Votes)
  • Transportation (3%, 4 Votes)
  • Consumer Products (3%, 4 Votes)
  • Banking (3%, 4 Votes)
  • Electronics (2%, 3 Votes)
  • Health Services (1%, 1 Votes)
  • Telecommunications (0%, 0 Votes)
  • Utilities (0%, 0 Votes)
  • Aerospace and Defense (0%, 0 Votes)
  • Manufacturing (0%, 0 Votes)
  • Food and Beverage (0%, 0 Votes)
  • Energy (0%, 0 Votes)
  • Chemicals (0%, 0 Votes)
  • Wholesale (0%, 0 Votes)

Total Voters: 133

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You’ll notice I left PPC industries out, as in “pills, porn and casino”. We already know those industries are highly SEO friendly and I’m leaving them out because I can. :)

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.