Lee Odden

TopRank Challenge

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Inspired by Marketing Pilgrim’s past Scholarship contests (which resulted in this handy free e-book) where participants submit articles to be voted on, we decided to do something similar, but internally here at TopRank. An invitation to participate in a contest was sent to the team 2 weeks ago and 8 decided to take up the offer. Each participant has since submitted an article to Susan Misukanis and myself on a topic of their choice or from a list of suggested topics.

Susan and I have scored each entry for: relevance to audience, objective reasoning, accuracy and style, revealing the top 3 scoring articles.

Our next step is to publish the three articles on Monday of next week with a poll, allowing readers of Online Marketing Blog to vote for their favorite. The winner gets the respect and adoration of all their TopRank team members as well as the fame that comes from a featured post on OMB. But wait, that’s not all! There’s also some cash involved as well as a trip to an upcoming search marketing conference.

Be sure to visit us again next week for the upcoming articles.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.