Comments on: ad:tech Chicago Keynote: Building Brands in a Digital Age http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike DeVolder http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-209610 Mike DeVolder Fri, 14 Sep 2007 18:27:43 +0000 http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-209610 Would any one be willing to please share the current attendees list of contacts from OMMA (East and West), Ad:Tech (NYC, S.F and Chicago), Brand Summit, and Affiliate Summit? And or any other important Online/Interactive Conference! Mike DeVolder 515-251-2687 mdevolder@travelmarketinggroup.com Would any one be willing to please share the current attendees list of contacts from OMMA (East and West), Ad:Tech (NYC, S.F and Chicago), Brand Summit, and Affiliate Summit? And or any other important Online/Interactive Conference!

Mike DeVolder
515-251-2687
mdevolder@travelmarketinggroup.com

]]> By: Dan Neely http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-178990 Dan Neely Tue, 07 Aug 2007 22:17:14 +0000 http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-178990 Allowing consumers to interact with the brand is the first step in the process of having the consumer truly own the brand (consumer as brand manager). Which for some reason many companies fear. Instead of fearing it and on top of building the brand, companies can take advantage of the wealth of knowledge in the insights produced by these conversations. This will allow them to KNOW WHAT TO CONTROL rather than fearing having NO CONTROL Allowing consumers to interact with the brand is the first step in the process of having the consumer truly own the brand (consumer as brand manager). Which for some reason many companies fear. Instead of fearing it and on top of building the brand, companies can take advantage of the wealth of knowledge in the insights produced by these conversations. This will allow them to KNOW WHAT TO CONTROL rather than fearing having NO CONTROL

]]> By: Does Your Name Appear On The Top Search Result? | Charles Lau dot Com http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-178950 Does Your Name Appear On The Top Search Result? | Charles Lau dot Com Tue, 07 Aug 2007 20:43:18 +0000 http://www.toprankblog.com/2007/08/adtech-chicago-keynote-building-brands-in-a-digital-age/#comment-178950 [...] Building A Brand For People To Take Advantage Another thing about branding is that people might just take it for granted and they would come in to use the tools as though the tools belong to them!  Take a look of this blog talking about building brands in a digital age.  I think the perfect example comes with the famous blogs all around us… Where they can boast about their huge readership and subscription, these readers are actually taking advantage of what the bloggers have to offer and to use it like their own!  People like John Chow and Darren Rowse don’t seem to be unfamiliar to you where you see people participating, reading where the people in figures are counted with more zeros at the back than any other blogs! With over thousands of readers and comments altogether in just a single blog itself! [...] [...] Building A Brand For People To Take Advantage Another thing about branding is that people might just take it for granted and they would come in to use the tools as though the tools belong to them!  Take a look of this blog talking about building brands in a digital age.  I think the perfect example comes with the famous blogs all around us… Where they can boast about their huge readership and subscription, these readers are actually taking advantage of what the bloggers have to offer and to use it like their own!  People like John Chow and Darren Rowse don’t seem to be unfamiliar to you where you see people participating, reading where the people in figures are counted with more zeros at the back than any other blogs! With over thousands of readers and comments altogether in just a single blog itself! [...]

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