:)

Then just use CSS and HTML to design.

As I say in my blog post, I appreciate Cindy Krum and others for being evangelists for mobile search optimization, and my aim is not to denigrate their role in bringing valuable information to the SEO community. My point is that the current level of discussion at this point (including the presentations from SES) doesn’t extend beyond the Google Mobile Webmaster Guidelines. I’d like to move it forward, faster.

I appreciate your comments, Rachel, and hope that you will give me feedback on the detailed blog post I’ve written on this subject and the white paper when it comes out.

This actually looks similar to the session I attended at SES Chicago last year. It’s fairly disappointing that, even though the state of mobile search has grown leaps and bounds since then, the level of knowledge at SES has not.

To help advance the field a bit, Resolution Media has developed a mobile search optimization white paper that actually expands on what was said here and specifically addresses the mobile SERP. We’ll be releasing it on MobileSearchOptimization.com soon. If you’re interested in actually doing mobile SEO and you already know how to validate your web site for mobile browsers, I would highly recommend it.

You need to be doing this now, but having a clear idea of what to do as by the time you do it it might once again be totally be obsolete.

I think each business should look at their customer acquisition model and determine if this is urgent or not. If you are dealing with high touch, expensive B2B products or services you might decide to wait until the standards settle down a bit. If you are a local business you MUST be thinking about this now.