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On The Way To SES San Jose

By TopRank Online Marketing     Marketing PR Conferences, Online Marketing, Search Engine Strategies, TopRank Agency News

Hello Online Marketing Blog readers! My name is Mike Yanke and I am an Account Manager with TopRank Online Marketing.

Regular readers may know me as the guy who won the TopRank challenge with the blog post on Stephen Colbert’s marketing strategy, “Fish Wavers & Bridge Namers – How the “Greatest Living American” Reaches Unique Groups by Creating Unique Groups”. Regular lookers may know me as the guy who looks a bit like Brad Pitt in his sunglasses.

(Note from Lee: Everyone who meets Mike at SES, get a photo with him wearing sunglasses and post it on your blog with a link to this post. I will link back to you in a round up post!)

As a result of winning the TopRank challenge, I am excitedly off to SES San Jose next weekend where I will be put up in luxury shared accommodations (Note from Lee: That’s supposed to be a 900 sq ft suite – I bet you never even see Thomas while you’re there.) and spending the week filling my head, and yours through my regular postings, with every last detail I can possibly acquire regarding search engine marketing and optimization.

So what am I looking forward to most, outside of the Google Dance, of course?

Well, how could I not be excited to learn about, rather than experience, public relations train wrecks with the session, “Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be Avoided!”? This is an early Monday morning session, so I will no doubt be in the thick things just hours off the plane. For those attending, this session happens at 9am and is being moderated by Kevin Ryan, Vice President and Global Content Director for Search Engine Strategies and Search Engine Watch. I’ll be front and center. (Or on the left hand side of the room, three rows back, in the second seat if front & center is taken.)

Equally, I’m looking forward to the session One Billion Searchers being moderated by Mike Grehan, Bruce Clay, Inc.’s Vice President of International Business Development. This is an entire session dedicated towards understanding how search engine strategies will apply to the next great frontier of China.

This session holds particular interest because even those at the forefront of reshaping traditional strategies to sync with an unknown market are unsure exactly what the new rules will be. In that sense, it’s reminiscent of SEO as a whole – a dynamic and every changing discipline where one must always be willing to learn, relearn, and learn again as the only thing certain is change.

In the end, the true joy of these conferences is experiencing a vital blend of practical lessons on the directly, immediately relevant, while also learning how traditional, and as of yet unknown, strategies, will co-exist as our marketplace continues to grow.

Imparting the lessons I take with me with those who share the same passion I have for public relations, SEO, and marketing will be most enjoyable – and I truly look forward to sharing what I’ve learned in this forum starting early next week.


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