Comments on: Local SEO with Event Promotion

By: Jean B - FoundLocals.com

Jean B - FoundLocals.com — Thu, 23 Oct 2008 21:17:42 +0000

Good review for use of local directories especially as these are used in combination with traditional SEO practices; remembering that searchers continue to use global portals even when searching for local content.

By: Local SEO Blog

Local SEO Blog — Sun, 20 Jan 2008 11:22:53 +0000

Another point to add, in reference to local directories, is the “Better Business Bureau” directory, “Superpages” directory, and links from Chamber of Commerce. Most Chamber of Commerce sites have direct portals with Google to submit information about companies in their directory.

By the way, great info.

By: Using Local Events to Promote Your Business

Using Local Events to Promote Your Business — Thu, 06 Dec 2007 04:32:08 +0000

[...] Local SEO with Event Promotion by Paul O’Brien is a very interesting articles talking about how local busines can use local events to promote and advertise their own business. This is not a new concept but Zvents, now gives the local small business a way to do it on-line. [...]

By: Paul O'Brien

Paul O'Brien — Fri, 28 Sep 2007 17:13:08 +0000

I shared this clarification Wayne on a blog post referencing this article so let me do so here. Clearly, I should have reconsidered my wording as I attempted to impart that directory listings (yellow pages, yahoo local, etc.) are more important to local SEO than website directory listings (dmoz, yahoo directory) are to website SEO; because people actually use local directories. Not only are directory listings important for the links but user demand.

By: Wayne Smallman

Wayne Smallman — Mon, 17 Sep 2007 15:09:59 +0000

“Paul O’Brien gets things started with a post focusing on how optimizing for local search engines is about more than directory listings and geographic modifiers.” … “Directory listings are more important to local search optimization than website optimization”

OK, a slight contradiction. But all in all, it’s a pretty solid, informative article.

By: Nhu-Chi

Nhu-Chi — Fri, 14 Sep 2007 17:34:44 +0000

Thanks for the great tips. I liked how you incorporated strategies from traditional media into SEO. It’s a concept we often forget. I just wish we had more clients that could benefit from these ideas. It’s not much use for small BtoB clients.

By: Michael Dorausch

Michael Dorausch — Fri, 14 Sep 2007 03:33:42 +0000

Some really good tips but I have to disagree with “Directory listings are more important to local search optimization than website optimization” since when the directories decide to delete your listing (I’ve seen it done) your up the creek.

Zvents looks nice, checking it out.

By: Local Search Engine Marketing

Local Search Engine Marketing — Thu, 06 Sep 2007 03:56:12 +0000

[...] In a post about local SEO with event promotion, Paul O’Brien highlights the importance of directory listings and speaks about making use of as much local/regional language as possible. While I would disagree with his statement that “more people are going through directories than directly to your website” and that local directories are more important than website optimization, this post offered some good perspectives about search marketing, in particular with regards to using events as promotion and promoting these events online. [...]