Comments on: Ten Tips for Lead Generation Landing Pages

By: oligardner

oligardner — Wed, 07 Oct 2009 00:45:57 +0000

Excellent post Lee. I particularly like the delineation between B2C and B2B. Recognizing who your target customer is, is of prime importance when designing your landing pages.

By: oligardner

oligardner — Tue, 06 Oct 2009 19:45:57 +0000

Excellent post Lee. I particularly like the delineation between B2C and B2B. Recognizing who your target customer is, is of prime importance when designing your landing pages.

By: John

John — Thu, 11 Dec 2008 15:15:24 +0000

Great tips – sometimes it is the simple things that are often overlooked.

By: Art

Art — Mon, 20 Oct 2008 03:40:50 +0000

Great checklist to go over with clients. Are most of your clients including their “contact us for a quote” conversion with the “whitepaper download” conversion?

I have had several difficult conversations around clients expecting and only wanting web leads to be HOT…ie call me now I want your solution which in a complex btob sale isnt as often as they like.

By: lindsay

lindsay — Fri, 20 Jun 2008 16:13:05 +0000

Thanks for the tips, I am always looking for more ways to generate leads!

By: Will Swayne

Will Swayne — Fri, 28 Mar 2008 03:34:53 +0000

This is a great summary of lead gen pages. We have recently been attempting to quantify the conversion difference when you ask for more / less information, then tracking that info through to the sale to determine the optimal approach for a given site. It’s too early to tell what the results will be but I hope to report back on my blog soon.

Cheers, Will

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Tue, 11 Dec 2007 14:17:33 +0000

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Randy Roedl On Wordpress Blogs — Fri, 12 Oct 2007 04:34:26 +0000

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By: Eric Darby

Eric Darby — Thu, 04 Oct 2007 01:40:25 +0000

Excellent article. I have already forwarded it to my staff and two 3 of my clients. Sometimes people need to hear it from someone else before they’ll believe you. “Ooooh! It’s on the Internet so it must be true.” LOL

By: Jon Miller

Jon Miller — Wed, 03 Oct 2007 21:42:25 +0000

Thanks to everyone for the kind comments on this article! In response to some of the comments, I’m a big fan of testing tools (which is why Marketo provides landing page testing tools). Just don’t go too crazy tasting so many versions / recipes that you never get to valid results.

By: Alka Shakya

Alka Shakya — Tue, 02 Oct 2007 07:30:32 +0000

Found this article really helpful. #7 was something i wasn’t aware of.. thank a lot for the information. and about #3 i do agree strongly, i hate those sites where u have to keep clicking on links and u neva find the relevant information..

By: Daniel Kagan

Daniel Kagan — Mon, 01 Oct 2007 22:53:51 +0000

Well done on a great list. I have been pushing landing pages to my clients for the last few years… i especially like the comment regarding an offer “single call to action”. Simple marketing principles must apply!

By: Billy Shih

Billy Shih — Mon, 01 Oct 2007 17:06:44 +0000

Great list! A lot of landing pages could be improved by simply looking at each piece of the page asking, “Is this relevant?” That question encompasses many of the points you covered. In regards to #10, I think there’s a bigger problem of people not testing at all. Try to make the best page possible and then test it against your second best ideas. Not enough people test their pages either through simple A/B testing, Google optimizer or more professional testing platforms like the one my company provides. Honestly, try out Google optimizer at least if you haven’t tested your pages before and then look for good testing techniques like the one mentioned in #10.

By: Carolyn Phillips

Carolyn Phillips — Mon, 01 Oct 2007 13:09:31 +0000

Awesome article. There’s really nothing to add here. This can be used as a guideline for anyone creating a landing page for their pay-per-click campaign. Thanks for putting it together so succinctly!

By: The biggest hole in paid search marketing strategies?

The biggest hole in paid search marketing strategies? — Mon, 01 Oct 2007 10:13:34 +0000

[...] I’d argue that it is the landing page (the page the ad clicks through to). Although significant dollars are invested by companies to get their ads on the top of the list, once a potential customer clicks through, they end up on the home page which doesn’t do anything for them. Jon Miller has an interesting business in Marketo, which provides B2B marketing automation software and shares some great tips in a guest post at Online Marketing Blog: Ten tips for lead generation landing pages. [...]

By: Sonia Simone

Sonia Simone — Sun, 30 Sep 2007 19:03:05 +0000

Excellent article–crisply written, concrete, specific, and smart. Bravo.

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