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Archive for October, 2007


Lee Odden

TopRank Halloween Costumes

Lee Odden on Oct 31st, 2007     TopRank Agency News

Several TopRank employees wore costumes for Halloween today and here are a few photos:

Amie Krone - TopRank
Princess Amie Krone – Operations

Tabitha Anderson - TopRank
Beer Maiden Tabitha Anderson – Public Relations

Jeff Nolan - TopRank
Hockey Dude Jeff Nolan – SEO

Thomas McMahon - TopRank
Black Eyed Pea Thomas McMahon – SEO/Blog/Email

See, it’s not all work at TopRank – some fun is allowed from time to time.  :)

Happy Halloween!

Lee Odden

Speaking Events for Remainder of 2007

Lee Odden on Oct 31st, 2007     Marketing PR Conferences, TopRank Agency News

The big year of 2007 is winding down and there are more than a few conferences coming up. It’s been a busy year for TopRank speaking events with our involvement in the search, direct marketing and public relations industries. Here are our remaining speaking events this year. We hope to see you there:

Nov 1, 2007Bulldog Reporter’s PR University – Teleconference
“Boosting Web Traffic: Best New Ways PR Can Supercharge Websites to Drive Investors, Journalists and Customers to Visit Online”

Nov 30, 2007Advanced PR Technology Conference – San Francisco, CA
“Press Release Optimization” and “Corporate Site SEO”

Dec 4-7, 2007WebmasterWorld Pubcon – Las Vegas, NV
“Public Relations” and “SEO Blogger Panel”

Lee Odden

Polls – A great way to find out about your visitors.

Lee Odden on Oct 31st, 2007     Blogging

Example PollBlogging is about more than just the site owner, it’s about the users too. Where as comments are a great way to get feedback, so are polls. You can easily ask preferences, opinions or collect user data from your subscribers.

An easy way to add polls to any WordPress blog is via the WP-Polls plugin. WP-Polls is an Ajax plugin that allows a site owner to create as many polls as they want and easily integrate them into their posts.

Some features of WP-Polls include

  • Unlimited Polls
  • Allows user to select more than one answer.
  • Tracks IPs so no one can vote more than they are allowed.
  • Poll start and end dates & times. Optional ‘No end date’ also available.
Lee Odden

Public Relations Benefits from SEO

Lee Odden on Oct 30th, 2007     Online PR, Public Relations, Reputation Management, SEO

On the heels of the PRSA conference last week, the topic of how search plays a part in online PR effectiveness has continued to enter into the increasing numbers of discussions we’ve been having with companies working on figuring out where to best leverage their 2008 marketing/PR dollars. It’s that time of year again. :)

Now more than ever, PR and media relations efforts can benefit from attention to how search engine visibility influences consumer perceptions and the way both consumers and the media find information online. With an increasing variety of search types to choose from including standard search like Google, Yahoo, Live and Ask as well as platform or content type specific search such as news, blog, image, video and options within social media web sites, brings new opportunities to optimize content.

Lee Odden

Search Engine Optimization Basics

Lee Odden on Oct 29th, 2007     Online Marketing, SEO, SEO Tips

search engine optimization

Learning the basics of search engine optimization (SEO) isn’t difficult, it’s time consuming. SEO consultants can offer a variety of services but in the end, web site owners will appreciate the optimization services they’re getting much more if they educated themselves on the fundamentals.

The nature of marketing web sites has continually evolved from a focus on optimizing text to include an array of digital assset optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.

Lee Odden

BIGLIST SEO Blogs Update 10/26/07

Lee Odden on Oct 26th, 2007     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

It’s a light week for the BIGLIST of search marketing blogs but good all the same.  Enjoy!

  • Search Engine Experts Blog – Harry Joiner is an executive recruiter in the interactive and new media space, which also includes search marketing. In this blog he writes about industry news and topics of particular interest to SEO and SEM.
  • An Internet Consultant Speaks -Scott Hendison covers a range of topics rooted in SEO but including general web marketing topics to  PR to blog marketing tactics.

Badges are fun! Get the badge.

Lee Odden

What Can You Do With MyBlogLog? Tips from 18 Members

Lee Odden on Oct 25th, 2007     Social Media, Social Networking, User Generated Content

mybloglog-toprank.jpg
MyBlogLog Glamour Shots

As both an active participant (first and foremost) and a consultant in the ways of social media, it occurred to me that we should engage the communities of interest we’re involved with for tips. Who better to get tips on social media from than people who are actually USING social media?

Online Marketing Blog, which has a top 50 MyBlogLog community, is fairly active and even interviewed MyBlogLog CEO Scott Rafer. Today I pinged the members of our MBL community and within a very short period of time received about 20 responses. Here are 17 that made the cut and one of our own.

Our first tip on MyBlogLog is from none other than Robyn Tippins, Community Manager at MyBlogLog and a blogger at Practical Blogging.

Lee Odden

Best SEO Resources, Practices & Conferences : Reader Poll Roundup

Lee Odden on Oct 24th, 2007     Online Marketing, Reader Polls

reader poll

From time to time we run Reader Polls on a variety of topics ranging from “Biggest Concern Related to Search Marketing?” to the “Strongest Signals of Credibility for a Marketing Agency”. Some of the polls get quite a few votes and some get very few. For example, the “Favorite SEO Podcast” poll received over 500 votes whereas the recent poll about whether Minnesota needs a SEM organization received only 21.

Since so many people took the time to show their preferences, we wanted to share the results for each of the past 14 polls:

Does Minnesota Need a Regional Search Marketing Association? 21 Votes
Either this blog has minimal reach in Minnesota, which given how few organized search marketing events there are, may be the case OR Minnesota search marketers are quiet about the topic. Either way, those that sounded off predominantly fell on the side of wanting a locally structured organization in support of SEM.

Lee Odden

Pownce Invites

Lee Odden on Oct 24th, 2007     Social Media, Social Networking

By now, I’m not sure how many people DON’T have a Pownce account, but in case you do not and are interested, link here, oops :)  I mean leave your email in a comment below and I’ll send you an invite. I have about 30 or so. After that, the Pownce invite giveaway is closed.

For the uninitiated, Pownce is a microblogging format similar to Twitter where you can also share files.

Lee Odden

PRSA Conference: Social Media for PR Practitioners

Lee Odden on Oct 23rd, 2007     Marketing PR Conferences, Online Marketing, Online PR, PR Conferences, Public Relations, Social Media

PRSA

I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Lee Odden Peter Himler Nicco Mele Rob Key

Fifteen minutes before the session, the room was packed with people eventually standing against the back wall and it was clear that both the room and the topic of social media were going to be hot.

PR and Social Media Crowd PR and Social Media Crowd

Lee Odden

Internet Marketing Podcast with Mike Moran & Lee Odden

Lee Odden on Oct 22nd, 2007     Online Marketing

ontechlife_150.jpg

Fellow DMA and Search Engine Marketing Council member and friend Mike Moran recently asked if I’d be interested in doing a podcast series on Internet marketing and of course I jumped at the chance. Mike has previously shared an article here on “Why Search Marketing is So Hard“.

There are 8 podcasts in the series and they cover a range of internet marketing and new media marketing topics applicable to any business that’s trying to understand online marketing. For most of the podcasts, we use Mike’s books, “Search Engine Marketing Inc” written with Bill Hunt and Mike’s new book, “Do It Wrong Quickly” as starting points for discussing a range of topics related to how internet marketing is changing and what organizations can do to take advantage.

Lee Odden

BIGLIST Search Marketing Blogs Update 102007

Lee Odden on Oct 20th, 2007     BIGLIST SEM Blogs

SEO Blogs

A week on the road can really back things up like email and BIGLIST seo blog updates. Better late than never though, so check out this week’s additions for your weekend RSS reading pleasure.

  • SemAngel – Gary Angel, President and CTO of Semphonic, writes about all aspects of web analytics for search marketing. This is a great example of a thought leader and subject matter expert blog.
  • Search Engine Optimization Journal – With roots in old school direct marketing, Nick Stamoulis has been involved with internet marketing for over 10 years and writes specifically about SEO.
  • Tamar Search Blog – This isn’t the superwoman blogger Tamar you’re probably thinking of, it’s the Tamar Search Conversion Agency based in London and Capetown with blog topics ranging from search and social media marketing to usability and conversion analytics.

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