Comments on: Internet Marketing Podcast with Mike Moran & Lee Odden

By: Mike Moran

Mike Moran — Thu, 25 Oct 2007 10:52:42 +0000

I think that for competitive keywords, it can take a lot of skill, work, and time to get high organic rankings, but for “long tail” words, it can come surprisingly fast. With PPC, if you raise your bid high enough and you write a reasonably appealing ad (to garner enough clickthrough), you can be at the top quickly and easily. Of course, being able to aford that bid isn’t always easy. So I don’t know if either one is easier or harder–I think it depends on your situation.

By: Ted

Ted — Thu, 25 Oct 2007 03:09:57 +0000

Do you really think that organic searches are harder to get than PPC rankings? I had the best luck by not presenting any of my efforts to a group or vote with a committee. By trial and error I was able to find out relationships online that worked and made for high organic search engine rankings.

By: Phil Gomes

Phil Gomes — Tue, 23 Oct 2007 22:11:45 +0000

Nathan Orms has come up with a Strategic Plan for our company
that allows for budget cuts without compromising our visibility in the Market.

By: Lee Odden

Lee Odden — Tue, 23 Oct 2007 15:07:23 +0000

Hey Mike, FYI: At the PRSA International conference this week the panel on social media was asked to suggest books for PR practitioners that would be of use in getting their organizations and clients to adopt more new media tactics. “Do It Wrong Quickly” was recommended by 3 of the 4 panelists!

By: Mike Moran

Mike Moran — Tue, 23 Oct 2007 10:43:50 +0000

Derrick,

You certainly have a point that, except with an ad getting lots of impressions, you can’t know with certainty that it is failing within a couple of hours. But I don’t think we should be aiming at certainty. I think you can often see within a few hours whether it is looking good or not–even though you don’t know for sure. And I argue that you are better off making 10 or 20 decisions based on data that are not statistically significant than you are waiting for significance to make one decision. Yes, a few of those decisions will be wrong, but you’ll quickly see that and move on. I understand that not everyone might agree with me on this one, but that’s OK. I’d love to hear a counterargument, because I am learning, too.

By: Derrick Shields

Derrick Shields — Tue, 23 Oct 2007 03:18:17 +0000

Congrats on putting the podcast together. Are you going to cover organic search as well?

One thing that Moran mentions I have to disagree with in regards to AdWords is the ability to start a campaign in the morning and effectively gauge its effectiveness by noon. In my opinion, you really need at least a few weeks of statistical data before trying to assemble any form of pattern or analysis.

All in all a great listen, I’m looking forward to more shows!