Comments on: Social Search – The Potential Impact on the Search Marketing Industry http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sondaggio SEM | DigitalMarketingLab http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-354766 Sondaggio SEM | DigitalMarketingLab Fri, 15 Feb 2008 21:46:36 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-354766 [...] Interessante a mio avviso sia il Mobile Search sia il social search optimization [...] [...] Interessante a mio avviso sia il Mobile Search sia il social search optimization [...]

]]> By: Rob Rustad http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223683 Rob Rustad Thu, 04 Oct 2007 01:46:34 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223683 Ron/Lee, great post. I couldn't agree more. Social search is just starting to be better understood and appreciated. You hit the nail on the head when you mentioned "simply use it as means of measurement". Just as links created the metric that ushered in the Google ecosystem, finding ways to harness the collective intelligence of web users, anonymously, will enable the democratized vision you painted. The trick is how to collect information without over burdening the users and how to apply it in a way that creates a virtuous cycle of relevance improvment. Ron/Lee, great post. I couldn’t agree more. Social search is just starting to be better understood and appreciated. You hit the nail on the head when you mentioned “simply use it as means of measurement”. Just as links created the metric that ushered in the Google ecosystem, finding ways to harness the collective intelligence of web users, anonymously, will enable the democratized vision you painted. The trick is how to collect information without over burdening the users and how to apply it in a way that creates a virtuous cycle of relevance improvment.

]]> By: Daniel Riveong http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223321 Daniel Riveong Wed, 03 Oct 2007 06:53:17 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223321 Ron, Interesting Post and it outlines a very ambitious roadmap for social search, especially with attempting to quantify "social chatter". BuzzMetrics and Cymphony have been trying to tackle that issue. From hearing from Tim Mayer numerous times, I've heard that Yahoo's first steps were doing simple quasi-"social graph" data: if I did a search for "cool lamps", Yahoo could cross check to see if any of my friends flickr/del.icio.us tagged any website with the words "lamps" and "cool" and incorporate those into the SERP. I'm very interested in seeing how Yahoo (or anyone else) will be to incorporate such a new approach in practice. Ron,

Interesting Post and it outlines a very ambitious roadmap for social search, especially with attempting to quantify “social chatter”. BuzzMetrics and Cymphony have been trying to tackle that issue.

From hearing from Tim Mayer numerous times, I’ve heard that Yahoo’s first steps were doing simple quasi-”social graph” data: if I did a search for “cool lamps”, Yahoo could cross check to see if any of my friends flickr/del.icio.us tagged any website with the words “lamps” and “cool” and incorporate those into the SERP.

I’m very interested in seeing how Yahoo (or anyone else) will be to incorporate such a new approach in practice.

]]> By: Lee Odden http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223191 Lee Odden Wed, 03 Oct 2007 02:31:18 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223191 Hey Ross, thanks for the comment. I changed the link to use anchor text so it doesn't mess with the blog layout. :) Hey Ross, thanks for the comment. I changed the link to use anchor text so it doesn’t mess with the blog layout. :)

]]> By: Ross Bradley http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223188 Ross Bradley Wed, 03 Oct 2007 02:28:03 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223188 Great article! (Wish I was "blessed", to be able to write like that!) Check my comment (in full), <a href="http://www1.investorvillage.com/beta/smbd.asp?mb=3240&mn=916&pt=msg&mid=3128628" rel="nofollow">here</a> ....No offense intended. :) Great article! (Wish I was “blessed”, to be able to write like that!)

Check my comment (in full), here ….No offense intended.

:)

]]> By: Quote of the Day 2007/10/02 -- Democratizing Search at Gypsy Bandito http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223182 Quote of the Day 2007/10/02 -- Democratizing Search at Gypsy Bandito Wed, 03 Oct 2007 02:02:23 +0000 http://www.toprankblog.com/2007/10/social-search-the-potential-impact-on-the-search-marketing-industry/#comment-223182 [...] of Yahoo! launching a Google killer, Ron Belanger, Vice President of Agency Development at Yahoo! writes for Top Rank Blog. With social search, we have the ability to tap all human knowledge. Sounds lofty and a bit [...] [...] of Yahoo! launching a Google killer, Ron Belanger, Vice President of Agency Development at Yahoo! writes for Top Rank Blog. With social search, we have the ability to tap all human knowledge. Sounds lofty and a bit [...]

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