Comments on: Why Search Marketing Is So Hard http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sat, 20 Mar 2010 04:20:09 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media Marketing Books List | Online Marketing Blog http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-507186 Social Media Marketing Books List | Online Marketing Blog Wed, 26 Nov 2008 20:34:23 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-507186 [...] Do It Wrong Quickly - Mike Moran (Mike’s guest post) [...] [...] Do It Wrong Quickly – Mike Moran (Mike’s guest post) [...]

]]> By: Peter Justason http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-451549 Peter Justason Wed, 20 Aug 2008 21:05:19 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-451549 Has anyone seen a survey for marketers on their attitudes towards SEM? Has anyone seen a survey for marketers on their attitudes towards SEM?

]]> By: Sala de prensa » Blog Archive » SES New York: Converting Visitors into Buyers http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-369962 Sala de prensa » Blog Archive » SES New York: Converting Visitors into Buyers Wed, 19 Mar 2008 01:38:14 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-369962 [...] panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom [...] [...] panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom [...]

]]> By: SES New York: Converting Visitors into Buyers | Online Marketing Blog http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-369872 SES New York: Converting Visitors into Buyers | Online Marketing Blog Tue, 18 Mar 2008 20:46:31 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-369872 [...] panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom [...] [...] panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom [...]

]]> By: Daniel R http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-230150 Daniel R Mon, 15 Oct 2007 03:22:31 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-230150 Hey Mike, I received an advance copy of your book, which I'm still reading and about to wrap-up. How about an interview about your book? I'm up for it! Danel Hey Mike,

I received an advance copy of your book, which I’m still reading and about to wrap-up. How about an interview about your book? I’m up for it!

Danel

]]> By: Traditional Marketers Don't Get It | SEO'Brien - Search & online marketing blog http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227687 Traditional Marketers Don't Get It | SEO'Brien - Search & online marketing blog Thu, 11 Oct 2007 15:46:36 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227687 [...] the article can win a few hearts and minds at your [...] [...] the article can win a few hearts and minds at your [...]

]]> By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : PPC News Round Up - 10/10/2007 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227287 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : PPC News Round Up - 10/10/2007 Wed, 10 Oct 2007 17:15:12 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227287 [...] search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and [...] [...] search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227267 Lee Odden Wed, 10 Oct 2007 15:44:16 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227267 Charles, I just finished eight 10-15 minute podcasts with Mike Moran, who wrote this article and he answers your question about how to revitalize a lethargic corporate culture for web marketing initiatives. It should be coming out at ibmpressbooks.com in the coming weeks. Charles, I just finished eight 10-15 minute podcasts with Mike Moran, who wrote this article and he answers your question about how to revitalize a lethargic corporate culture for web marketing initiatives. It should be coming out at ibmpressbooks.com in the coming weeks.

]]> By: Charles Thrasher http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227249 Charles Thrasher Wed, 10 Oct 2007 14:54:20 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227249 Resistance to learning by trial and error (failing quickly) is endemic to really large corporations. How do you retain agility and an almost childish, creative glee in a corporation with a management hierarchy as deep as an oceanic trench? The answer to that would make a lot of corporate jobs much more interesting. Resistance to learning by trial and error (failing quickly) is endemic to really large corporations. How do you retain agility and an almost childish, creative glee in a corporation with a management hierarchy as deep as an oceanic trench? The answer to that would make a lot of corporate jobs much more interesting.

]]> By: Yuri http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227213 Yuri Wed, 10 Oct 2007 11:03:33 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-227213 Where is education in saying <blockquote> Either you can approve this or your boss will. </blockquote> I wonder :) Some people just don't get it, really. And if you don't have many clients, you'll probably have to work with them anyway. Where is education in saying

Either you can approve this or your boss will.

I wonder :)

Some people just don’t get it, really. And if you don’t have many clients, you’ll probably have to work with them anyway.

]]> By: Dan Perry http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226857 Dan Perry Tue, 09 Oct 2007 13:41:36 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226857 I have a quotes collection from marketers over the years. I've just added a great one to it. "This is not your father’s marketing. Instead of do it right no matter what, search marketing demands that you do it wrong quickly and then fix it." Pure gold. Thanks Mike. Great stuff. Dan I have a quotes collection from marketers over the years. I’ve just added a great one to it.

“This is not your father’s marketing. Instead of do it right no matter what, search marketing demands that you do it wrong quickly and then fix it.”

Pure gold. Thanks Mike. Great stuff.

Dan

]]> By: Lee Odden http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226626 Lee Odden Tue, 09 Oct 2007 00:32:05 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226626 Michael, exactly. That's further reinforcement for the education piece especially with setting expectations for search marketing as a channel. Michael, exactly. That’s further reinforcement for the education piece especially with setting expectations for search marketing as a channel.

]]> By: Michael Dorausch http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226608 Michael Dorausch Mon, 08 Oct 2007 23:36:24 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226608 "It’s my budget and we won’t spend one dime on search marketing." And then how many small businesses fall into the gap where they'll spend $49 bucks a week on "SEM", get burned, and reinforce their beliefs that it's a waste of money? “It’s my budget and we won’t spend one dime on search marketing.”

And then how many small businesses fall into the gap where they’ll spend $49 bucks a week on “SEM”, get burned, and reinforce their beliefs that it’s a waste of money?

]]> By: Lee Odden http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226451 Lee Odden Mon, 08 Oct 2007 18:21:27 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226451 I agree Adam, Mike's spot on. Whether it's SEM or marketing with social media, there will always be a need to provide ongoing client education. It's one of the biggest reasons companies should retain ongoing SEM consulting services. I agree Adam, Mike’s spot on. Whether it’s SEM or marketing with social media, there will always be a need to provide ongoing client education. It’s one of the biggest reasons companies should retain ongoing SEM consulting services.

]]> By: Adam Audette http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226433 Adam Audette Mon, 08 Oct 2007 18:01:57 +0000 http://www.toprankblog.com/2007/10/why-search-marketing-is-so-hard/#comment-226433 Beautifully put, succinct and spot on! Search marketing is a process, an open-ended constantly evolving process. I hope marketing departments are beginning to understand this, but I fear there's still a long way to go... client education will likely remain a big part of the SEM process too. Beautifully put, succinct and spot on! Search marketing is a process, an open-ended constantly evolving process. I hope marketing departments are beginning to understand this, but I fear there’s still a long way to go… client education will likely remain a big part of the SEM process too.

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