TopRank Online Marketing

Archive for November, 2007


Lee Odden

Bulldog Reporter Advanced PR Technology in Practice

Lee Odden on Nov 30th, 2007     Marketing PR Conferences, Online Marketing, Online PR, PR Conferences, Public Relations

The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank: SEO and social media for public relations.

Advanced PR Technology in Practice
A modest sized audience, but engaged and plenty of questions.

Jim Sinkinson, Publisher Bulldog Reporter
Jim Sinkinson, Publisher of Bulldog Reporter

Lee Odden
One of my presentations: “Optimizing Press Releases for Search Engines (SEO) and Using RSS to Distribute Releases”.

Bill Barnes Enquiro
My co-panelist Bill Barnes of Enquiro on our panel about driving traffic to corporate web sites and optimizing PR content.

Lee Odden

BIGLIST Search Marketing Blogs Update 113007

Lee Odden on Nov 30th, 2007     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

The BIGLIST had some BIG changes this week dear readers. Our list manager went to work checking each link and each blog for post recency and 70 blogs didn’t make the cut. Ouch! We’re not strict, just make sure you post at least once every 2 weeks and the posts are mostly about marketing online or your blog will be removed from the BIGLIST.

Dropped and want to get back on? Start posting first. Then you know the drill: Links get noticed, Technorati favorites get noticed, Twitter followers get noticed. Plus if you do something special on Sphinn, StumbleUpon or on one of the blogs that’s already in, you could certainly let it happen organically.

Lee Odden

SES Chicago Interview: Kevin Ryan and Kevin Heisler

Lee Odden on Nov 29th, 2007     Interviews, Online Marketing, Search Engine Strategies, Spotlight on Search

Spotlight on Search: Interview with Kevin Ryan and Kevin Heisler

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems in this one, so read on:

kevin-ryan.jpg kevin-heisler1.jpg
(Heisler photo credit, Christine Churchill)

Let’s cut to the chase on SES Chicago and Pubcon happening at the same time this year. I am not sure most people realize it was not intended to happen that way. Do you anticipate there being much of an effect on attendance? How different are the audiences these two events are attempting to attract?

Lee Odden

7 ways to get people to find your blog posts.

Lee Odden on Nov 28th, 2007     Blogging

Internet CityA reader asked me a question that I found quite intriguing, “How do I get people to find my blog posts?

There are a number of ways that people can come across you and your blog posts. Here are just a few.

  1. Search Engines – Google, Yahoo, MSN and Ask are constantly looking for new content to crawl and rank. Ensure your site is search friendly and submit an XML sitemap for faster indexing. Before you know it, the search engines will start bringing traffic.
  2. Tagging Engines – Sites like Technorati have blog searches that focus on serving up content based on what categories and/or tags you’ve used with your post. Ensure you’re using good categories and tags for additional exposure in tagging sites.
Lee Odden

Tips on Press Release SEO

Lee Odden on Nov 27th, 2007     Online Marketing, Online PR, Press Release Optimization, Public Relations

Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers.

Yahoo News is still more popular that MSNBC, AOL News or CNN. Being able to rank well on the most popular online news web site as well as Google News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.

Lee Odden

The Currency of Social Networks

Lee Odden on Nov 26th, 2007     Link Building, Online Marketing, SEO, Social Media, Social Networking

kid-money.jpg

About 2-3 times a day a pitch comes in via email, Facebook message or other means asking for a mention or a link. Some are cut and paste pitches from PR reps, some are from companies trying to promote their own message and some are from industry associates that feel they have something special to share.

Even when an announcement seems interesting, more often than not a post won’t be created for it since Online Marketing Blog doesn’t really cover industry news. Unless it’s a topic that’s spot on and can help fortify a post that’s already in the works, there’s little if any chance of getting covered. As much as I’d like to give a mention and a link, I normally don’t. However if it’s really good, I do something much better.

Lee Odden

Are Your Landing Pages Lean, Mean Conversion Machines?

Lee Odden on Nov 26th, 2007     Marketing Industry News, Online Marketing, Search Marketing

According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.

With all that holiday spending online, ecommerce web sites had better make sure their landing pages are lean, mean converting machines. That’s why it may make sense to attend an upcoming teleseminar from Marketing Sherpa and Marketo (a M&O client) on  Wednesday, December 12, 2007, 2-3pm Eastern, 11-12pm Pacific “New Research: Practical Tips on How to Lift Conversion Response” on landing page best practices. The event is free and you can sign up here.

Lee Odden

BIGLIST Search Marketing Blogs Update 112307

Lee Odden on Nov 23rd, 2007     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

With our U.S. readers recovering from heavy doses of tryptophan from yesterday’s turkey-fest, we wanted to offer up another sparky update on the BIGLIST of search marketing blogs.

In the past we’ve written about ways to get on the BIGLIST either as a result of us finding new blogs in the wild or noticing blogs linking to us.

To change things up a bit, another way blogs that cover SEO, PPC or social media marketing might consider hitting our radar is to either mark Online Marketing Blog as a Technorati favorite and/or following the weekly BIGLIST updates on Twitter.

This week’s update includes a collection of mostly new blogs covering that familiar territory of SEO and social media with some great representation from our neighbors to the North. Enjoy!

Lee Odden

Happy Thanksgiving

Lee Odden on Nov 22nd, 2007     Online Marketing

With a coat of fresh snow last night it’s looking like the season should (finally) here in Minnesota. The offices are closed today and Friday for Thanksgiving but you know us, there will be at least some checking of emails, voice messages and maybe some IM during that time.

TopRank is very fortunate for the great team of marketing professionals that are helping us to serve our community, clients and continuing the strong company growth that’s happened this year including Michelle, our newest addition to the team who starts on Monday.

The entire M&O – TopRank staff wish all our clients, friends in the industry and readers of Online Marketing Blog a very Happy Holiday!

Lee Odden

Reader Poll: Social Media Marketing Analytics Tools

Lee Odden on Nov 21st, 2007     Online Marketing, Reader Polls, Social Media, Web Analytics

reader poll

With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.

Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, search marketers often look at social media as using tools like Digg or StumbleUpon to drive web site traffic. PR practitioners often see social media as a branding tool using sites like YouTube & Facebook.

Regardless of the intent, social media marketing efforts are moot unless methods of measurement are in place. Which leads me to the Reader Poll Question:

What tools do you use to measure social media marketing efforts?

Lee Odden

Keyword Research Tools for SEO & Social Media

Lee Odden on Nov 20th, 2007     Keyword Research, Online Marketing, SEO, SEO Tips

magglass-keywords.jpg

Social Media Keyword Research is Here
Whether it’s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friends’ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of “pull” online marketing effort.

For search marketers, that means using keyword research tools on an ongoing basis in order to adapt to trends, seasonality and changes in what’s important to the target market.

With the “participatory web”, consumers expect not only to be able to go online and search for information and products, but they fully expect to be able to contribute content and socialize as well. Keywords come into play with search engines that crawl and rank content as well as with the folksonomy of content organization that comes with consumers tagging social media with words that are meaningful to them.

Lee Odden

BIGLIST Search Marketing Blogs Update 111607

Lee Odden on Nov 16th, 2007     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

With Danny Sullivan’s categorization of the Search Engine Land blogroll, it really drove home the need to do the same with our BIGLIST of SEO blogs. The current alphabetization has worked for the first few hundred blogs, but now were near 500 overall. Unfortunately, it’s a very, busy time at TopRank right now so while a categorization of the BIGLIST is in the queue, it will likely be first quarter 2008 before we can get it rearranged.

If there are any brave souls who would like to attempt such a feat (categorizing BIGLIST), I would be happy to give you credit at the top of the list. Just email blog at toprankresults dot com.

Now on to this week’s update:

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