Comments on: ad:tech New York Keynote: State of the Industry http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marty http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-248328 Marty Fri, 09 Nov 2007 02:39:57 +0000 http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-248328 Cool, can't wait to check it out. Cool, can’t wait to check it out.

]]> By: Lee Odden http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-248307 Lee Odden Fri, 09 Nov 2007 02:17:17 +0000 http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-248307 Thanks Marty. I just wish I had been able to post more here. All my blogging was done over at the ad:tech blog. Thanks Marty. I just wish I had been able to post more here. All my blogging was done over at the ad:tech blog.

]]> By: Marty http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-247600 Marty Thu, 08 Nov 2007 11:17:23 +0000 http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-247600 Thanks for the great coverage Lee and your commentary. We appreciate the shared info. Blogging conferences is hard work. :) Thanks for the great coverage Lee and your commentary. We appreciate the shared info. Blogging conferences is hard work. :)

]]> By: Sharon Brown http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-246945 Sharon Brown Wed, 07 Nov 2007 18:08:12 +0000 http://www.toprankblog.com/2007/11/adtech-new-york-keynote-state-of-the-industry/#comment-246945 It amazes me again and again that conferences about advertising/ marketing & technology discuss mainly 'platforms' and not the human aspect that is needed to use the technology to create a good marketing strategy. The information online is in massive amounts and it can be used brilliantly for marketing purposes, yet without the human talent and creativity, the data is still just data in massive amounts. The platforms help to create it, but talents are needed to translate it - to insights, strategies, planning. For us, as an agency the technology comes down to "who can read everything for us, make it all usable and insightful and give us a brilliant bottom line?" This would be a great platform. We found the planners at Magic Wand Research (www.magicwandresearch.com) to do a wonderful job at that. Do you have other solutions/ ideas? Thanks. It amazes me again and again that conferences about advertising/ marketing & technology discuss mainly ‘platforms’ and not the human aspect that is needed to use the technology to create a good marketing strategy.

The information online is in massive amounts and it can be used brilliantly for marketing purposes, yet without the human talent and creativity, the data is still just data in massive amounts. The platforms help to create it, but talents are needed to translate it – to insights, strategies, planning.

For us, as an agency the technology comes down to “who can read everything for us, make it all usable and insightful and give us a brilliant bottom line?” This would be a great platform. We found the planners at Magic Wand Research (www.magicwandresearch.com) to do a wonderful job at that.
Do you have other solutions/ ideas?

Thanks.

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