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Lee Odden

Are Your Landing Pages Lean, Mean Conversion Machines?

By Lee Odden     Marketing Industry News, Online Marketing, Search Marketing

According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.

With all that holiday spending online, ecommerce web sites had better make sure their landing pages are lean, mean converting machines. That’s why it may make sense to attend an upcoming teleseminar from Marketing Sherpa and Marketo (a M&O client) on  Wednesday, December 12, 2007, 2-3pm Eastern, 11-12pm Pacific “New Research: Practical Tips on How to Lift Conversion Response” on landing page best practices. The event is free and you can sign up here.

Many of the examples and best practices will be based on Marketing Sherpa’s new Landing Page Handbook covering the various types of landing pages, example creative that works and doesn’t as well as how to justify budeting for analytics and testing. Discussion will include Stefan Tornquist, Research Director at MarketingSherpa and Jon Miller, VP Marketing at Marketo. Details and registration info here.

You may also be interested in Jon Miller’s guest post on the topic, “Ten Tips for Lead Generation Landing Pages“.


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