Archives for November 2007

Guide to Twitter as a Tool for Marketing and PR


In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about. Our next post in that series is about micro blogging phenomenon, Twitter.

At first I balked at the idea of Twittering like many others but eventually signed up (leeodden) and have been tuned in ever since. Like blogging, there are many mis perceptions about the productivity potential for Twitter. Those unfamiliar will often say, What’s up with: “My flight is leaving”. “We landed”. “Getting in cab. Etc?”. Trust me, there is a method to the MicroMedia madness as both an individual and a commercial communications tool.

Recommended Online Marketing and PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

I thought that was a great idea and with so many smart marketers reading Online Marketing Blog, I’d like to invite you to share a few of your favorite books on the subjects of marketing online, social media and new media public relations.

I’ll start with the list I sent Rohit which includes a few books that are several years old but most are fairly new or soon to be released:

ShareThis – An Expansive Social Media Tool

Social media optimization is a big right now. There are a lot of sites that want to be featured on Digg,, Facebook or one of the many other social networks. However, getting there isn’t always that easy. The first steps though is ensuring you have social media links on your blog to make sharing that content easy. My favorite tool of the moment for this is ShareThis.

ShareThis LogoShareThis use to be a plugin for Wordpres that injected social media icons, and an email this, link into your posts. It worked very well but was WordPress only until recently. It’s since been re-launched as a service that’ll work across any blogging platform or website.

Speaking Publicly About Online Marketing

They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?

Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.

Working at Microsoft – An adCenter Story from Europe

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.


This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.

Google: “You are not getting the option to cancel your account”

I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:

“Thank you for your email. I am sorry to hear that you want to cancel your AdWords account. After reviewing your account, I see that you have not submitted your billing information, so your account was never activated. Therefore, you are not getting the option to cancel your account.”

You’d think it would take as much time to just delete as it did to “review” the account and write the email saying “no”. I am curious what the policies are with other search engines that offer paid search advertising? If someone creates an account and then decides not to use it, do they say “no” when the customer asks to cancel?

BIGLIST Search Marketing Blogs Update 110907

SEO Blogs

We have more new blogs added to the BIGLIST than you can shake a USB key fob at this week. Step right up for your weekly dose of SEO, PPC, social media and web analytics. If you’re a Twitter fan, now you can get weekly BIGLIST updates at:

  • Conversation Marketing – Ian Lurie offers common sense internet strategies, tutorials and observations that really run the gamut of online marketing topics ranging from email marketing to SEO to blogging.
  • Social Media Explorer – Jason Falls, a social media marketing professional, blogs all the social media angles including news, newtworking, PR and analytics.
  • Cesar Serna – Cesar works as a developer/programmer for Greg Boser and Dax Herrera and blogs his personal observations about conferences, his work and the SEM industry.

Tools For Staying Current with SEO News

With our BIGLIST of 400+ SEO blogs, it’s a great resource, but can be a bit overwhelming. There’s simply too much to monitor. That’s why I tend to favor a small number of news aggregators and sites via RSS or on the web. Here are a few of those tools:

screenshot originalsignal

The most recent SEO news aggregator I’ve been using is a new SEO channel from Original Signal that is not unlike popurls. It aggregates feeds from the likes of Search Engine Land, Search Engine Watch and our own Online Marketing Blog. You can subscribe to the aggregated RSS feed or if you like visiting the web pages like I do, then there are some useful tools like being able to physically re-arrange the site feeds on the page and sorting the most popular posts of the entire category by day, week or month. You can also get code to syndicate the feed to your site or tap into the mobile version.

All in One SEO Pack Plugin

Search ComputerBeing in SEO, there are lots of things to consider with a blog to make it more search engine friendly. One of those is the title tags and meta description. I’ve going through a few plugins in the past, but until Clive told me to check out All in One SEO Pack, I didn’t have one that did it all.

At first, I was a little nervous of All in One SEO Pack. The title of the plugin sounded a little egotistical. However, I tried it out and have been very happy with it.

All in One SEO Pack has a few great features. The first is re-arranging the title tags so that the post title comes before the blog name. You can also put in custom title tag templates for the homepage, posts, categories, archives, tag archives, pages and search pages. Or, you can write your own title tags per post.

ad:tech New York Keynote: State of the Industry

ad:tech Keynote

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

  • Suzie Reider, Head of Ad Sales
  • Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
  • Arianna Huffington, c-founder and Editor in Chief Huffington Post
  • Matt Freeman, CEO Tribal DDB Worldwide

Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.Despite that progress and good news, the interactive advertising industry is at risk due to possible regulation from “anti consumer advocates”. The FTC has raised the spectre of regulation not only of cookies but reccommendations to implement opt in requirements for all ads. The regulation advocates’ position is basically, “The time for fact finding is over, it’s time for us to regulate.”

ad:tech NYC Day One Photos

Welcome to ad:tech NYC

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.

Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.

Bruce Clay ad:tech NYC

Monday Link-O-Rama!

Link posts are few and far between but there’s plenty to link to today with all the announcements at ad:tech and on the SEM web in general.

Monetizing the Conversation. BuzzLogic has announced their “Conversation Targeting” service, which enables the keyword driven monitoring of interlinking between blogs and other social media sites to uncover emerging “communities”. Once the “influencers” have been identified, you can use BuzzLogic’s interface via the Google API to place contextual or display ads on the sites of influence. There’s also a whole set of influencer management tools that allow you to conduct blogger relations and manage other outreach tasks.

I was able to see a demo on Friday of this new feature and am writing up a more extensive review of BuzzLogic along with 3 other social media monitoring tools this week.