Archives for November 2007

Raise Conversions By 55% Or More

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Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.

You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.

ad:tech New York Blogger Bonanza

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Next week I’ll be attending my last “blogging only” conference of the year, ad:tech New York, and possibly for quite a while. I will be performing blogging duties for the adtechblog.com along with Sara Holoubek, Richard Cacciato, Craig Peters, Steve Hall, Angela Natividad and Robert Gorell. With that many bloggers and over 10,000 people registered for the event, that’s what I call a blogger bonanza!

Attending conferences purely to blog has been great the past few years but speaking and performing editor duties for our media sponsorships has taken a much higher priority. Of course, when I am fortunate enough to be able to speak at a conference there’s always some blogging that goes along with it. 🙂

BIGLIST Search Marketing Blogs Update 110207

SEO Blogs

So many blogs and so little time! This week’s BIGLIST update brings you a mix of blogs covering analytics, social media, entrepreneurship, emerging media and a nice SEO aggregator.

  • Leveraging Ideas – Sam Huleatt, a Brooklyn-based Internet entrepreneur & strategy guru writes about the social media space, strategies and entreprenuership.
  • Analytics Talk – Justin Cutroni of EpikOne writes about the array of Google products, including analytics, he works with.
  • Original Signal Transmitting SEO – Aggregation of the 15 most popular SEO blogs and web sites ranging from Search Engine Watch to Search Engine Land and TopRank’s Online Marketing Blog.
  • Cam Balzer Web-Cite – Google/DoubleClick/Performics’ VP of Emerging Media writes about 2.0 topics, search and marketing along with a few ranted items.

60 Minutes with Seth Godin and a Meatball Sundae

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The Search Engine Strategies conference in Chicago is coming up in just a little over a month and I was given the awesome opportunity to participate in a call with Seth Godin and Kevin Ryan of Incisive Media yesterday where Seth discussed in his new book, Meatball Sundae.

What is a Seth Godin Meatball Sundae you ask? Basically, a meatball sundae is “the unfortunate result of mixing two good ideas”. There are abundant opportunities with today’s online mix of tools that include everything from social networking to social media, SEO, blogs, behavioral advertising and viral techniques that have performed well on their own, but combinations without thinking about the consequences can be disasterous. The problem is that many companies try to use these tools without first getting their organization and products in sync with them. The result is what Seth Godin calls a “meatball sundae”, ie a big, ineffective mess.

Poll: Will OpenSocial “Maka-Maka” Facebook Obsolete?

The hot potato in social media this week is the OpenSocial web standards initiative (see screenshots here) promoted by Google involving numerous social applications, platforms and partners including: Ning, LinkedIn, Friendster, Oracle, Plaxo, Orkut, Salesforce, iLike, and Slide. Reported first on TechCrunch, “OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks”. That information includes: profiles, friends and activities.

A distinguishing feature of OpenSocial is that applications will be created with normal HTML and JavaScript. Facebook requires development using it’s own markup language making the apps unusable elsewhere. With the recent $240 million Microsoft investment in Facebook and a $15 billion valuation, the stakes are very high. Some say OpenSocial isn’t really opening any doors or isn’t a threat to Facebook. What say you?