Comments on: Reader Poll: Social Media Marketing Analytics Tools

By: Philip Sheldrake

Philip Sheldrake — Fri, 04 Jul 2008 13:02:09 +0000

Great idea for a poll Lee… love to see you repeat it soon so we can see how things are trending. I’ve just published an ebook on the topic for 2008, and it would be great to collaborate going forward, particularly as I start to consider the 2009 book! It’s at http://www.socialwebanalytics.com.

By: Olivier Amar

Olivier Amar — Wed, 28 Nov 2007 12:30:28 +0000

We use Clicktracks. The ability to segment and label anything you want and then dissect it all the way down to IP in a matter of moments is something that’s become very valuable to us.

By: Moksh Juneja

Moksh Juneja — Fri, 23 Nov 2007 05:59:32 +0000

Measuring the conversations also become vital…

By: Jayce

Jayce — Thu, 22 Nov 2007 05:37:37 +0000

I use Google Analytics…

By: Michael Dorausch

Michael Dorausch — Wed, 21 Nov 2007 17:32:33 +0000

I check awstats nearly every day and google analytics less frequently. Also view wordpress dashboard for new link activity. Don’t do much else other than that.

By: Andy Beard

Andy Beard — Wed, 21 Nov 2007 17:05:48 +0000

I use a mixture of most of the above, depending on what I am trying to achieve with a particular piece of content.

When you write an article and 90% of your subscribers open it you might look on that as being a hit, but the article only generated one 3rd party comment, very little traffic, and 2 links.
Compare that to articles on PageRank recently which though they might not have had the open rate in feeds generated 100s of links and comments, and brought in new subscribers.

I think it is important to balance these things in some way such that as many different metrics grow over time.

I am still looking for an email solution that will allow daily scheduled RSS > Email suitable for marketing purposes (Aweber / Getresponse type features)
Measuring the rate at which someone clicks a subscription button for RSS subscription currently for my blogs isn’t worth it, because the numbers are too small to mean anything, and only a small percentage use the buttons.

By: Jason Falls

Jason Falls — Wed, 21 Nov 2007 16:16:34 +0000

Great poll. I’ve recently vetted measurement firms and the whole process led me to believe there’s no one good solution. A combination of traditional free methods, in-depth using a service and even anectodal input should all be used, but based on the goals and objectives of the client or brand.

By: Robin Seidner

Robin Seidner — Wed, 21 Nov 2007 16:10:00 +0000

Well, of course I use the tools of my company, Collective Intellect, Media Intellect intelligence monitoring and predictive intelligence reporting

By: Marty

Marty — Wed, 21 Nov 2007 15:57:05 +0000

http://sphinn.com/story/15099