Comments on: SES Chicago Session: Big Site, Big Search http://www.toprankblog.com/2007/12/big-site-big-search-tips/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BradleyT http://www.toprankblog.com/2007/12/big-site-big-search-tips/#comment-293414 BradleyT Thu, 06 Dec 2007 22:37:33 +0000 http://www.toprankblog.com/2007/12/big-site-big-search-tips/#comment-293414 LOL, that's my ear in the picture! Anyway, I don't understand why Carol Kruse was allowed on stage. Go search Google for coke - missing meta description. Go search Google for coke rewards - missing meta description. Go visit the official coke store - long URLs with unnecessary folders (http://www.coca-colastore.com/coke/coke/jump/product/W20172/Heritage_London_5_x_7_Photo_Frame.html). Almost all of Coke's websites are created in Flash. A co-worker was in the Issues Track for the entire day and in one of his sessions a panelist even mentioned Coke.com as a bad SEO example page! The best part of all was when Carol claimed she had hired, "The best in the industry for SEO and PPC" - what a joke! LOL, that’s my ear in the picture!

Anyway, I don’t understand why Carol Kruse was allowed on stage.

Go search Google for coke – missing meta description.
Go search Google for coke rewards – missing meta description.
Go visit the official coke store – long URLs with unnecessary folders (http://www.coca-colastore.com/coke/coke/jump/product/W20172/Heritage_London_5_x_7_Photo_Frame.html).
Almost all of Coke’s websites are created in Flash.

A co-worker was in the Issues Track for the entire day and in one of his sessions a panelist even mentioned Coke.com as a bad SEO example page! The best part of all was when Carol claimed she had hired, “The best in the industry for SEO and PPC” – what a joke!

]]> By: David Temple http://www.toprankblog.com/2007/12/big-site-big-search-tips/#comment-291537 David Temple Wed, 05 Dec 2007 09:01:48 +0000 http://www.toprankblog.com/2007/12/big-site-big-search-tips/#comment-291537 Nice coverage of a complex subject. Find allies, educate them and turn them into an evangelist. Basically make them look good to their bosses and you'll have an advocate. You're absouletly correct the first step and in fact every step after that is all about education. Nice coverage of a complex subject. Find allies, educate them and turn them into an evangelist. Basically make them look good to their bosses and you’ll have an advocate.
You’re absouletly correct the first step and in fact every step after that is all about education.

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