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	<title>Comments on: SES Session: Landing Page Optimization Clinic</title>
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	<link>http://www.toprankblog.com/2007/12/landingpageoptimization/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; experts interviews on social media, digital PR &#38; search engine marketing.</description>
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		<title>By: Jonathan</title>
		<link>http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-375288</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Fri, 28 Mar 2008 19:45:54 +0000</pubDate>
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		<description>Good advice. I&#039;ve seen too many landing pages rabbit trail away from the real offer and why I should be buying it. Can a fourth C work in there to? Develop Credibility? Maybe that fits under the value of the product, but I think its worth noting why they should buy from YOU (especially if selling more commodity-like products).</description>
		<content:encoded><![CDATA[<p>Good advice. I&#8217;ve seen too many landing pages rabbit trail away from the real offer and why I should be buying it. Can a fourth C work in there to? Develop Credibility? Maybe that fits under the value of the product, but I think its worth noting why they should buy from YOU (especially if selling more commodity-like products).</p>
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	<item>
		<title>By: Weekend Reading, Dec. 7 - 9 &#171; Brett&#8217;s Blog</title>
		<link>http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-297946</link>
		<dc:creator>Weekend Reading, Dec. 7 - 9 &#171; Brett&#8217;s Blog</dc:creator>
		<pubDate>Tue, 11 Dec 2007 05:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-297946</guid>
		<description>[...] SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can - just apply it to all your tactics. [...]</description>
		<content:encoded><![CDATA[<p>[...] SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can &#8211; just apply it to all your tactics. [...]</p>
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		<title>By: Scott Miller</title>
		<link>http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-293421</link>
		<dc:creator>Scott Miller</dc:creator>
		<pubDate>Thu, 06 Dec 2007 22:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-293421</guid>
		<description>Thanks Tony, we enjoyed doing the session, and helping you better understand what converts.</description>
		<content:encoded><![CDATA[<p>Thanks Tony, we enjoyed doing the session, and helping you better understand what converts.</p>
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		<title>By: Tony</title>
		<link>http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-293416</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Thu, 06 Dec 2007 22:39:07 +0000</pubDate>
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		<description>Aaron&#039;s assessment of this session is dead on. This was the best one I attended, I really liked Scott&#039;s &quot;Three C&#039;s&quot; and Jimmy&#039;s analysis was incredible!</description>
		<content:encoded><![CDATA[<p>Aaron&#8217;s assessment of this session is dead on. This was the best one I attended, I really liked Scott&#8217;s &#8220;Three C&#8217;s&#8221; and Jimmy&#8217;s analysis was incredible!</p>
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		<title>By: Aaron</title>
		<link>http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-293201</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Thu, 06 Dec 2007 18:47:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2007/12/landingpageoptimization/#comment-293201</guid>
		<description>Jimmy Ellis killed this thing he was assume.  By far the most helpful and engaging session... Thanks...</description>
		<content:encoded><![CDATA[<p>Jimmy Ellis killed this thing he was assume.  By far the most helpful and engaging session&#8230; Thanks&#8230;</p>
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