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Jolina Pettice

Do Your Keywords Account for Local Vernacular? SES Chicago Session

By Jolina Pettice     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines

chicago-sky.jpg
Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.

Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.

For example, here are all the different ways one might search for a ‘cabin’ in which to spend some vacation time:
Cottage
Chalet
Retreat
Country house
Camp
Cabana
Shed
Villa
Lodge
Log house

Just looking through that list – without my associating words to regions for you – you can probably guess most of them!

Now imagine if you’re trying to get interested vacationers from a different region to book a ‘villa’ on your website, but have only optimized for cabin or lodge or country house.

Your site may very well be missing out on the opportunity to attract relevant traffic.

Check out all SES Chicago photos.


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