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	<title>Comments on: Do Your Keywords Account for Local Vernacular? SES Chicago Session</title>
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	<link>http://www.toprankblog.com/2007/12/local-search-vernacular/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>By: Troy Bingham</title>
		<link>http://www.toprankblog.com/2007/12/local-search-vernacular/#comment-298567</link>
		<dc:creator>Troy Bingham</dc:creator>
		<pubDate>Tue, 11 Dec 2007 18:01:46 +0000</pubDate>
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		<description>It becomes a little more difficult when you don&#039;t have a physical presence in the area you are servicing. Finding the different vernacular can be a lengthy process.</description>
		<content:encoded><![CDATA[<p>It becomes a little more difficult when you don&#8217;t have a physical presence in the area you are servicing. Finding the different vernacular can be a lengthy process.</p>
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		<title>By: Shane Kane</title>
		<link>http://www.toprankblog.com/2007/12/local-search-vernacular/#comment-293626</link>
		<dc:creator>Shane Kane</dc:creator>
		<pubDate>Fri, 07 Dec 2007 04:10:00 +0000</pubDate>
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		<description>Due to the fact that our office serves several states we had to fine tune our ppc campaigns accordingly. In some states they say title agency, in others they say title company. 

Looking over our web logs proved to be very helpful.</description>
		<content:encoded><![CDATA[<p>Due to the fact that our office serves several states we had to fine tune our ppc campaigns accordingly. In some states they say title agency, in others they say title company. </p>
<p>Looking over our web logs proved to be very helpful.</p>
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