Archives for December 2007

10,000 Subscribers

When I looked at our Feedburner chicklet this morning I noticed what must have been a joke: 9999.

What are the odds of that happening? I jokingly posted to Twitter that someone at Feedburner must have been messing with me and David Petherick of Digital Biographer sent me a direct message on Twitter that he had just subscribed to put it over the edge at 10,000. Thanks David!

BTW, if you’re interested in social networking/social media check out his site. Lots of good info there.

Hopefully what Jolina, Mike and I are posting from SES and Pubcon warrants continued growth of our subscriber numbers. The numbers reported by Feedburner for a variety of reasons fluctuate up and down, so tomorrow we could be back at 9500. Or it could be 10,200. 🙂

SES Keynote Speech – Rodney Dangerfield School of Search Marketing

SES Chicago 2007 - Magnifying GlassWrapping up the day was Don Shultz, Ph D and professor at Northwestern University, who introduced attendees to what he calls the Rodney Dangerfield School of Search Marketing“.

As a search marketer, do you ever feel like you’re under the magnifying glass to produce bigger, better, faster results? And results that don’t fit into traditional marketing measurements?

Don motivated the crowd by insisting that search engine marketers need some respect from traditional marketers within organizations. So, how do we get respect? Here are Don’s ideas on how we can change the marketing world.

Transition from static to dynamic marketing

Don talks about the 3 different types of marketing organizations:
1. Product driven – i.e. General Motors
2. Distribution driven – i.e. Wal-Mart
3. Customer-driven – i.e. Dell

Blogging Pubcon Las Vegas 2007

Las Vegas
View from the Wynn

I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve.  It’s a cool phone but I don’t have Tmobile and am not sure about switching networks again.  He has a pet name for it that really fits, but I can’t mention it here. If you see me at the conference, ask. Better yet, ask Detlev.

There’s quite a schedule for day one of WebmasterWorld’s Pubcon conference here in Las Vegas. To blog all the concurrent sessions with any degree of quality is near impossible, but here is the array of sessions I hope to sit in on for day one. And from the looks of it, apparently I am a closet Jake Baillie junkie.

SES Session: Igniting Viral Campaigns

A slew of SES Chicago attendees sat in on the session – Igniting Viral Campaigns – to learn how they just might create the next Burger King Chicken Campaign, in which Burger King was able to increase chicken sandwich sales with a website and a subservient chicken.

Maybe we’re not all looking to sell more chicken sandwiches, but we are looking to take a message and make it viral.

Each panelist provided insight on what they believe to be the keys to making content buzzworthy.

Bill Hanekamp at SES Chicago Bill Hanekamp, CEO, The Well hammered home the importance of relevancy to session attendees.

According to Bill, we all need to ask ourselves the following question:
1. With all the content on our websites, does anyone care?

SES Session: Meet the Web Analytics Players

SES Chicago In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.

In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.

Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.

1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often

This data can definitely take analytics to the next level, if you’re not already tracking this data, by understanding what the visitor is looking for after reaching the site.

How do you feel about having to register to comment? [poll]

Most blogs are setup to allow anyone to make a comment on a post without having to have an account. However, some blogs are trying to create communities and require visitors to register for a free account in order to leave a comment. Sometimes this registration has other additional benefits, like forum participation, other times it doesn’t.

What are your most common reasons for discontinuing a client relationship?

  • Client is too difficult to work with (49%, 37 Votes)
  • The engagement is not profitable for your agency (24%, 18 Votes)
  • The client declined to pay invoices on time or at all (21%, 16 Votes)
  • The client's needs have changed outside the scope of your agency's capabilities (4%, 3 Votes)
  • Your agency oversold and cannot deliver (1%, 1 Votes)

Why Pubcon Rocks


Next week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it. WebmasterWorld’s Pubcon conference in Las Vegas has acquired a certain gravitational pull that’s impossible to ignore. There are many reasons why this is true, so I’ve pinged a few Pubcon veterans to share why they love Pubcon and why it’s something search marketers should seriously consider getting involved with.

We don’t have 100 reasons just yet, but that’s our goal, so please be sure to leave yours in the comments. Not only is this a great collection of reasons why search marketers appreciate Pubcon, but it’s also a great list of some of the top search marketing talent and blogs in the industry. The list is in order of replies received.

Facebook on the Ropes?

Damn, it was a tough weekend for Facebook on the publicity/blogosphere front. With Beacon blatantly selling out Facebook users’ privacy whether they’re logged in or not has nowhere else to go but controversial.

A platform built on community now making more aggressive efforts to monetize that community and not being honest about it smacks of downward spiral. But that’s just me. Here are thoughts from others you might be interested in:

Blognation – I’m Ready to Bail on Facebook – the New Face of Evil (Brian Solis) – Has Silicon Valley Pulled an About Face on Facebook?

The Idea Shower (Nate Weiner) – Facebook, Here is Misinformation

Star Tribune (Jackie Crosby) – Bloggers seeing red over Target’s little secret

SES Chicago: Catering to Clients both Big & Small


I’m off to Chicago, Illinois (my home state) this week to cover SES Chicago and will be posting session and event coverage here on Online Marketing Blog as the week progresses.

Attending conferences is a fantastic part of working for TopRank. Conferences are a learning opportunity like no other and help spark new ideas, approaches and tactics. I’m particularly excited about SES Chicago as it combines two things I absolutely love: Search Marketing & Chicago.

Over the past few weeks I’ve been asked what I’m most excited about with the conference. Below are a few thoughts on that:

Let’s start with Search: Gleaning ideas to further customize SEO programs to clients both big and small. The two sessions below seem primed to help:

SES Chicago: Traveling Locally To Ensure Clients Are Found Universally


While I am not native to Chicago (regular readers are well aware that TopRank Marketing is native to one of the 50 toughest states in the union – Minnesota) – it is a far more local journey than my last two excursions, to SES San Jose and the Bulldog Reporter Media Relations Conference in DC.

My objective at SES Chicago next week will be to both cover sessions for the benefit of our valued readers here at Online Marketing Blog and to learn as much as is possible in a short week about topics such as universal search and marketing with social media – what are best practices, what are the most powerful tactics?