Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries. The audience for AllBusiness.com is small businesses, so the questions were flavored toward the perspectives many do it yourself or hands on web site owners and online business owners have.
The podcast discusses a variety of topics ranging from a definition of SEO to common SEO mistakes. We also discuss emerging online marketing channels and whether small businesses can “do SEO in-house” or not. You can listen to the full podcast here: “The Fundamentals of Search Engine Optimization”
Most companies are aware there are things they can do to improve their visibility on search engines. Some may have even heard the term, “search engine optimization” (SEO). But how many really know what that means?
The challenge is that the rules change often and while many small business marketers may have a basic understanding, they often do not have the resources to stay on top of what’s current – resulting in a reliance on out-dated information. This podcast will help dispel some of the common myths about SEO and offer a few actionable search engine optimization tips.