Despite the snowy, blowy mountains outside it’s going to be hot inside at the Search Insider Summit conference with the following sessions on my plate for attending and some for blogging:
VIP Breakfast: Compete, Inc. – â€œCarving Up the Market in Park City – Your guide to segmenting the marketplace for better ad targeting”
Opening remarks: Gord Hotchkiss, CEO & President, Enquiro â€”Emcee of the Search Insider Summit
Keynote address – FaceOff: Will Agencies Ever “Get” Search? with Gord Hotchkiss, CEO & President, Enquiro and Mike Margolin, VP, Interactive Marketing Director, RPA
Managing Search in an Uncertain Economy with:
LeeAnn Prescott, Director, Research & Communications, Efficient Frontier
Roger Barnette, President, SearchIgnite
Brian Boland, Director, Microsoft adCenter
Joe Charlson, CMO, EDMC
Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.
VIP Lunch Presentation â€“ Sponsored by Google â€œEyeball Marketing: Strategies to Reach an Online Audience in the PC Auditorium
After that, it’s skiing and snowshoeing activities, but alas, I will be working on finishing blog posts and business tasks. The day finishes up with a sponsored dinner at 7:00pm.