Search Insider Summit Day 1

Despite the snowy, blowy mountains outside it’s going to be hot inside at the Search Insider Summit conference with the following sessions on my plate for attending and some for blogging:

8:00am-8:45am
VIP Breakfast: Compete, Inc. - “Carving Up the Market in Park City - Your guide to segmenting the marketplace for better ad targeting”

8:45 am:
Opening remarks: Gord Hotchkiss, CEO & President, Enquiro —Emcee of the Search Insider Summit

9:00am:
Keynote address - FaceOff: Will Agencies Ever “Get” Search? with Gord Hotchkiss, CEO & President, Enquiro and Mike Margolin, VP, Interactive Marketing Director, RPA

9:45am:
Managing Search in an Uncertain Economy with:
LeeAnn Prescott, Director, Research & Communications, Efficient Frontier
Roger Barnette, President, SearchIgnite
Brian Boland, Director, Microsoft adCenter
Joe Charlson, CMO, EDMC

10:45am-11:30am
Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.

12:30pm:
VIP Lunch Presentation – Sponsored by Google “Eyeball Marketing: Strategies to Reach an Online Audience in the PC Auditorium

After that, it’s skiing and snowshoeing activities, but alas, I will be working on finishing blog posts and business tasks. The day finishes up with a sponsored dinner at 7:00pm.