Comments on: SIS Session: Leveraging Local Search on a National Basis http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Fri, 19 Mar 2010 22:16:21 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Seo Design Solutions http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-301201 Seo Design Solutions Fri, 14 Dec 2007 04:45:42 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-301201 Local Search Marketing will only continue to increase as a result of a heavily saturated national SEO keywords / campaigns previously dominating local results. Call it balance or the law of action reaction. It will be interesting to see the full extent of those same national SEO principles being applied on the local level, where the obvious relevance in search engines will provide the opportunity for the little guy (the mom and pop shop or small business) to reclaim a fair stake of market share. The analogy that comes to mind for SEO's moving in on local online turf is like the equivalent of using a bazooka to swat flies, since most (competitive)local search results are under 10,000 competing pages (mere child's play for a serious SEO). Local Search Marketing will only continue to increase as a result of a heavily saturated national SEO keywords / campaigns previously dominating local results. Call it balance or the law of action reaction.

It will be interesting to see the full extent of those same national SEO principles being applied on the local level, where the obvious relevance in search engines will provide the opportunity for the little guy (the mom and pop shop or small business) to reclaim a fair stake of market share. The analogy that comes to mind for SEO’s moving in on local online turf is like the equivalent of using a bazooka to swat flies, since most (competitive)local search results are under 10,000 competing pages (mere child’s play for a serious SEO).

]]> By: Adido Web Design http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-301040 Adido Web Design Thu, 13 Dec 2007 23:44:23 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-301040 Surprised that no one mentioned about conversion rates on local targeting, we've found that local ads can convert very well when compared to the national phrases. Surprised that no one mentioned about conversion rates on local targeting, we’ve found that local ads can convert very well when compared to the national phrases.

]]> By: Boris http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300970 Boris Thu, 13 Dec 2007 21:57:20 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300970 Local or geo-targeting is where the biggest impact using SEO, can be made these days. Limit the keywords to the local market for the small businesses and you can have a huge impact on their business. A little good basic SEO goes a long way locally! Avoid the crowd go local! Local or geo-targeting is where the biggest impact using SEO, can be made these days. Limit the keywords to the local market for the small businesses and you can have a huge impact on their business. A little good basic SEO goes a long way locally! Avoid the crowd go local!

]]> By: Lee Odden http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300950 Lee Odden Thu, 13 Dec 2007 21:06:12 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300950 Scott, if you mean Mike's company site (Rubin Postaer and Associates), it's http://www.rpa.com/ He didn't give the urls of the co-branded Honda Microsites. Scott, if you mean Mike’s company site (Rubin Postaer and Associates), it’s http://www.rpa.com/

He didn’t give the urls of the co-branded Honda Microsites.

]]> By: Scott Clark http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300945 Scott Clark Thu, 13 Dec 2007 21:00:21 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300945 (I work in Franchise SEO, so this was a room I wish I'd have been in.) Regarding: "Tells story of Honda where certified cars were not getting the visibility dealers expected. Microsites were constructed and hosted outside Honda and implemented in concert with Yahoo and Google as co-branded sites using tools the search engines had created." [click! this is right down my alley] I would love to hear this story in depth, but don't know who Mike of RPA is. Would you mind posting the actual name of the company? [Sphunn!] (I work in Franchise SEO, so this was a room I wish I’d have been in.)

Regarding:

“Tells story of Honda where certified cars were not getting the visibility dealers expected. Microsites were constructed and hosted outside Honda and implemented in concert with Yahoo and Google as co-branded sites using tools the search engines had created.”

[click! this is right down my alley]

I would love to hear this story in depth, but don’t know who Mike of RPA is. Would you mind posting the actual name of the company?

[Sphunn!]

]]> By: Marty http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300943 Marty Thu, 13 Dec 2007 20:56:01 +0000 http://www.toprankblog.com/2007/12/sis-session-leveraging-local-search-on-a-national-basis/#comment-300943 Sweet notes Lee. Sphunn here: http://sphinn.com/story/18614 . I hope you don't mind :) Sweet notes Lee. Sphunn here: http://sphinn.com/story/18614 . I hope you don’t mind :)

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