Comments on: SIS Session: Managing Search in an Uncertain Economy http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Search Insider Wrap Up - Utah 2007 http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-305956 Search Insider Wrap Up - Utah 2007 Wed, 19 Dec 2007 18:40:26 +0000 http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-305956 [...] SIS Session Managing Search in an Uncertain Economy - TopRank [...] [...] SIS Session Managing Search in an Uncertain Economy – TopRank [...]

]]> By: Search Insider Summit Day 1 Photos http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-301658 Search Insider Summit Day 1 Photos Fri, 14 Dec 2007 19:40:15 +0000 http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-301658 [...] lively presentations were followed by Managing Search in an Uncertain Economy and a breakout, Leveraging Local Search on a National [...] [...] lively presentations were followed by Managing Search in an Uncertain Economy and a breakout, Leveraging Local Search on a National [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-300930 Lee Odden Thu, 13 Dec 2007 20:22:34 +0000 http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-300930 Thanks LeeAnn, that's what I get trying to live blog and post before the session is even finished. :) Thanks LeeAnn, that’s what I get trying to live blog and post before the session is even finished. :)

]]> By: LeeAnn Prescott http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-300902 LeeAnn Prescott Thu, 13 Dec 2007 19:23:38 +0000 http://www.toprankblog.com/2007/12/sis-session-managing-search-in-an-uncertain-economy/#comment-300902 Lee - thanks for covering the sessions! I want to clarify a few points - Efficient Frontier is managing more than $400 million per year in search spend. We have seen a 35% increase in spend for financial services clients that we have had for more than a year. Overall spend is growing much faster as we add new clients. Forrester's Interactive Marketing Forecast, by Shar Van Boskirk, states that 8% of 2007 total ad spend will be online. By 2012 Forrester estimates that online will account for 18% of total ad spend. They predict that search will remain a consistent portion of online ad spend, at about 42%, with an CAGR of 26% from 2007 - 2012. Lee – thanks for covering the sessions!
I want to clarify a few points – Efficient Frontier is managing more than $400 million per year in search spend. We have seen a 35% increase in spend for financial services clients that we have had for more than a year. Overall spend is growing much faster as we add new clients.

Forrester’s Interactive Marketing Forecast, by Shar Van Boskirk, states that 8% of 2007 total ad spend will be online. By 2012 Forrester estimates that online will account for 18% of total ad spend. They predict that search will remain a consistent portion of online ad spend, at about 42%, with an CAGR of 26% from 2007 – 2012.

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