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Lee Odden

SEMPO State of the Search Marketing Industry Survey 2008

By Lee Odden     SEMPO

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

Online Marketing Blog has a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 Billion – 2005” which seems so small now compared to the $18 billion or so.  There’s also,  “SEO More Popular than Paid Search” which was not so much an indication of budget allocation, but of the percentage of companies using SEO compared to PPC at the time.

In exchange for taking the survey you’ll also get an advanced peak at results plus there are a few giveaways including:

  • 8 Gb iPod Touch
  • One free pass to a North American Search Engine Strategies (SES) Conference

SEMPO has an official announcement and you can take the survey here.


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