Lee Odden

SEMPO State of the Search Marketing Industry Survey 2008

Lee Odden     SEMPO

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

Online Marketing Blog has a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 Billion – 2005” which seems so small now compared to the $18 billion or so.  There’s also,  “SEO More Popular than Paid Search” which was not so much an indication of budget allocation, but of the percentage of companies using SEO compared to PPC at the time.

In exchange for taking the survey you’ll also get an advanced peak at results plus there are a few giveaways including:

  • 8 Gb iPod Touch
  • One free pass to a North American Search Engine Strategies (SES) Conference

SEMPO has an official announcement and you can take the survey here.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.