Comments on: SEMPO State of the Search Marketing Industry Survey 2008 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Mon, 22 Mar 2010 13:54:10 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Xianhong http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330694 Xianhong Thu, 17 Jan 2008 10:23:52 +0000 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330694 "Pay per play"?? :) its really new to me, this a good plan. maybe google can try it. thank you for sharing the survey link. “Pay per play”?? :)
its really new to me, this a good plan. maybe google can try it.
thank you for sharing the survey link.

]]> By: Megan http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330277 Megan Wed, 16 Jan 2008 21:22:02 +0000 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330277 Interesting article for sure. I'll add only that it really depends on what one considers to be an SEO shop. Are these the folks that tinker with url structures and meta data exclusively? Do they incorporate, and emphasize social media elements? Do they embrace the intersection of SM, SEM and online PR? No one tactic or method is ever going to stay fixed and still yeild results. Of course, the internet is transient in nature and that means that 'online marketers' will need to adjust their methods and even their paradigms accordingly. I just hope paid placement/inclusion doesn't end up gaining the lions share of any quality/reputation/authority algorithm. That would be too much to bear! Long rant, signing off :) Interesting article for sure. I’ll add only that it really depends on what one considers to be an SEO shop. Are these the folks that tinker with url structures and meta data exclusively? Do they incorporate, and emphasize social media elements? Do they embrace the intersection of SM, SEM and online PR?

No one tactic or method is ever going to stay fixed and still yeild results. Of course, the internet is transient in nature and that means that ‘online marketers’ will need to adjust their methods and even their paradigms accordingly.

I just hope paid placement/inclusion doesn’t end up gaining the lions share of any quality/reputation/authority algorithm. That would be too much to bear! Long rant, signing off :)

]]> By: Lee Odden http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330258 Lee Odden Wed, 16 Jan 2008 20:28:00 +0000 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330258 Yeah, I thought that interesting too Megan. Paid search is where the budgets are though and Mike Grehan says pure <a href="http://www.clickz.com/showPage.html?page=3628095" target="_blank" rel="nofollow">SEO is dead</a> anyway :) Yeah, I thought that interesting too Megan. Paid search is where the budgets are though and Mike Grehan says pure SEO is dead anyway :)

]]> By: Megan http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330227 Megan Wed, 16 Jan 2008 18:47:50 +0000 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-330227 Thanks for the heads up on this, Lee. Was anyone else initially surprised that so many of the questions revolve around paid placement, paid inclusion, banner ads and other online media? I'm not shocked, but would have expected their to be more emphasis on organic optimization; on vs. off page methods. Especially since Social Media will gain so much momentum in 2008. Thanks for the heads up on this, Lee.

Was anyone else initially surprised that so many of the questions revolve around paid placement, paid inclusion, banner ads and other online media? I’m not shocked, but would have expected their to be more emphasis on organic optimization; on vs. off page methods. Especially since Social Media will gain so much momentum in 2008.

]]> By: Caleb http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-329544 Caleb Tue, 15 Jan 2008 23:45:27 +0000 http://www.toprankblog.com/2008/01/sempo-state-of-the-search-marketing-industry-survey-2008/#comment-329544 SEO is more popular,of course,because of the cost efficiency and it's more long-term.But now there's a new player in the game known as "pay per play" which works by playing a 5sec audio ad whenever someone visits your site...you get commissions without that visitor having to click on anything. One thing I don't see many posts on anywhere is media buying... SEO is more popular,of course,because of the cost efficiency and it’s more long-term.But now there’s a new player in the game known as “pay per play” which works by playing a 5sec audio ad whenever someone visits your site…you get commissions without that visitor having to click on anything.

One thing I don’t see many posts on anywhere is media buying…

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