Looking at the agenda for the 3 day conference, one can tell that there are big shifts taking place in the search industry, specifically the transition from ‘old SEO’ (i.e. the optimize and wait approach) to ‘new SEO’ (i.e. optimize, then promote promote promote approach). Validating this transition, many session titles include topics such as ‘Search 3.0’, ‘Search 4.0’ and the ‘Blended Search Revolution’.
Co-chaired by industry legends Danny Sullivan and Chris Sherman, SMX West will be full of SEO industry leaders providing attendees with ideas about how to bridge the gap between the banks of the old and the opportunities of the new.
Here are a few of the sessions Iâ€™ll be attending that should provide great information about blended search and other hot topics shaping the search engine marketing world:
- Search 3.0, Search 4.0 & Beyond â€“ Keynote by Danny Sullivan
- The Blended Search Revolution
- Past, Present & Future Of Search â€“ Keynote by Louis Monier
- Search Marketing & Persona Models
- Landing Pages & Multivariate Testing
If you’re attending SMX West, be sure to say hello. If not, check out our coverage of the SMX sessions, right here on Online Marketing Blog.
If you want more information about SMX West, but you’re more of a visual person, be sure to check out the new SMX video:
You can Register for SMX West here.