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Jolina Pettice

SMX Sesion: 8 Tips to More Effective Blogging

By Jolina Pettice     Blog Marketing, Blogging, Online Marketing, Search Marketing Expo

dsc00450.JPGThe Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.

Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.

Own a Niche

  • Owning a smaller niche is an easy way to starting building personal brand
  • #1 player gets more play in the media

Make Formatting a Priority

  • Ensure you have a clean appealing design
  • Highlight best practices
  • Include an “About Us” page
  • Make it easy for press to contact
  • Leverage pictures/video/sketchcasting

Write clearly

  • Write headlines like a wire service writer
  • Use simple words and short sentences
  • Use bulleted lists/headers/sub-headers

Filter

  • Create Google news alerts
  • Custom RSS feeds
  • Save drafts and refine before publishing

Social interaction

  • Comment and link out
  • Create community based ideas
  • Ask for feedback BEFORE launching
  • Actively solicit feedback and reply to comments
  • Write for others
  • Network offline
  • Don’t be afraid of controversy
  • Get people to talk about you

Regularity

  • Pre-write draft posts for future ideas
  • Offer tools or bolt on community stuff like job boards and forums
  • Encourage contribution from others
  • Highlight best contributors

Monetize a new blog

  • No AdSense above your content
  • Sell branded ads or co-brand affiliate offers
  • Create your own products

Leverage Push Marketing

  • Build links
  • Buy AdWords and AdsSense ads, blog ads
  • Sponsor other related sites
  • Syndicate your content

Aaron provided a great list of tips for anyone considering/launching a blog.  You might also want to avoid these 3 blog mistakes and follow these 25 blog marketing tips.


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