http://www.toprankblog.com/2008/02/enterprise-seo-dos-and-donts/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.toprankblog.com/2008/02/enterprise-seo-dos-and-donts/#comment-362028 Cully Perlman Sun, 02 Mar 2008 17:45:34 +0000 http://www.toprankblog.com/2008/02/enterprise-seo-dos-and-donts/#comment-362028 It's funny (and a definite reminder) that buy-in is key to making your SEO succesful. I worked for a company that is continuing it's stead growth, but their online activities were lacking. As a firm believer in SEO, I seemed to be the only (or at least the main) proponent of optimizing the site, and while some decision makers were showing enthusiasm for it, I basically got no traction. Flash forward a few months after my departure, and guess what? They're looking to hire an online manager (to include SEO), when I not only could do it but also knew the company intimately (yes, some bitterness here). Sometimes, companies learn the hard way-- It’s funny (and a definite reminder) that buy-in is key to making your SEO succesful. I worked for a company that is continuing it’s stead growth, but their online activities were lacking. As a firm believer in SEO, I seemed to be the only (or at least the main) proponent of optimizing the site, and while some decision makers were showing enthusiasm for it, I basically got no traction. Flash forward a few months after my departure, and guess what? They’re looking to hire an online manager (to include SEO), when I not only could do it but also knew the company intimately (yes, some bitterness here). Sometimes, companies learn the hard way–

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