Lee Odden

Reader Poll: 35 Online Marketing Tactics for 2008

What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.

Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:

What online marketing channels/tactics will you use most in 2008?

  • Blogging (29%, 55 Votes)
  • Email marketing (16%, 30 Votes)
  • Search engine optimization (12%, 23 Votes)
  • Pay per click (8%, 16 Votes)
  • Social networks (Facebook, LinkedIn) (5%, 10 Votes)
  • Affiliate marketing (4%, 7 Votes)
  • Blogger relations (3%, 6 Votes)
  • Viral marketing (3%, 6 Votes)
  • Corporate web site (3%, 5 Votes)
  • Online public relations (3%, 5 Votes)
  • Free content (white papers) (3%, 5 Votes)
  • Behavioral targeting (2%, 3 Votes)
  • Video marketing (2%, 3 Votes)
  • Webinars/Teleconference (2%, 3 Votes)
  • User generated content (1%, 2 Votes)
  • Social News / Bookmarking (1%, 2 Votes)
  • IM / Microblogging (Twitter) (1%, 1 Votes)
  • Virtual tradeshows (1%, 1 Votes)
  • Online contests, giveaways (1%, 1 Votes)
  • Online communities/forums (1%, 1 Votes)
  • Paid reviews (1%, 1 Votes)
  • Blog advertising (1%, 1 Votes)
  • Online display ads (1%, 1 Votes)
  • Contextual Advertising (1%, 1 Votes)
  • Widgets (1%, 1 Votes)
  • Mobile ads (1%, 1 Votes)
  • Branded microsites (1%, 1 Votes)
  • Rich media apps/demos (Flash) (0%, 0 Votes)
  • Advergames (0%, 0 Votes)
  • Podcasts (0%, 0 Votes)
  • eCommerce Feeds/Comparison Shopping (0%, 0 Votes)
  • Virtual worlds (0%, 0 Votes)
  • RSS advertising (0%, 0 Votes)
  • Rich media avatars (0%, 0 Votes)
  • Sponsorship / Cross Branding (0%, 0 Votes)

Total Voters: 192

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.