Danny started off the conference by talking about the different generations of search, of which many of us have experienced, the generation weâ€™re in now and where he thinks the industry might go next.
Hereâ€™s a quick rundown:
Search 1.0 â€“ Keywords – All about the keywords on the page and what ended up as keyword stuffing for the large part.
Search 2.0 â€“ Links â€“ Search results followed the democratic process and ranked websites based on the number of links (votes) the website was receiving.
Search 3.0 â€“ All content is good content – Universal/Blended search is where we are today. This is the search enginesâ€™ integration of news results, images, videos, etc into the search results.