Comments on: Session: Search Marketing and Persona Models http://www.toprankblog.com/2008/02/smx-persona-models/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SMX West Day 1: One Search Marketer’s Adventure « Online Marketing Mavens Blog http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360337 SMX West Day 1: One Search Marketer’s Adventure « Online Marketing Mavens Blog Wed, 27 Feb 2008 19:46:53 +0000 http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360337 [...] Marketing and Persona Models. My new friend Jolina of TopRank Blog does a great job of explaining persona models and online marketing in her recent [...] [...] Marketing and Persona Models. My new friend Jolina of TopRank Blog does a great job of explaining persona models and online marketing in her recent [...]

]]> By: Michael Tangeman http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360259 Michael Tangeman Wed, 27 Feb 2008 16:15:31 +0000 http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360259 Like the observation about "psychology classes in college. A large group of people discussing why other people behave the way they do." I've always been amused by the MBA grads with whom I've worked who think that business is some kind of hard science, with their models and graphs and projections that always approximate, never hit the bullseye. That's because business is a "social science," a "soft" science. Understanding why people behave the way they do and then building a business around that is what it's all about. Like the observation about “psychology classes in college. A large group of people discussing why other people behave the way they do.”

I’ve always been amused by the MBA grads with whom I’ve worked who think that business is some kind of hard science, with their models and graphs and projections that always approximate, never hit the bullseye.

That’s because business is a “social science,” a “soft” science. Understanding why people behave the way they do and then building a business around that is what it’s all about.

]]> By: Lisa R http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360060 Lisa R Wed, 27 Feb 2008 07:36:51 +0000 http://www.toprankblog.com/2008/02/smx-persona-models/#comment-360060 I attended this session and Jolina provides a great summary to a complicated topic. I attended this session and Jolina provides a great summary to a complicated topic.

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