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	<title>Comments on: The Fallacy of SEO Celebrity</title>
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	<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>By: 2008 Search Quiz: We Have a Winner</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-527608</link>
		<dc:creator>2008 Search Quiz: We Have a Winner</dc:creator>
		<pubDate>Thu, 01 Jan 2009 19:10:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-527608</guid>
		<description>[...] What blogger, in a post about attention and fame-seekers in the SEO industry, wrote the now-classic line, &#8220;&#8230;it&#8217;ll be tough to pay the bills with a wallet full of famous&#8221;? Lee Odden [...]</description>
		<content:encoded><![CDATA[<p>[...] What blogger, in a post about attention and fame-seekers in the SEO industry, wrote the now-classic line, &#8220;&#8230;it&#8217;ll be tough to pay the bills with a wallet full of famous&#8221;? Lee Odden [...]</p>
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		<title>By: paisley</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-436979</link>
		<dc:creator>paisley</dc:creator>
		<pubDate>Fri, 18 Jul 2008 14:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-436979</guid>
		<description>i don&#039;t want to be a rockstar.. just respected among peers that are qualified to bounce ideas off of. 

paisley does not go to the office.. actually i have to keep &quot;paisley&quot; and the person that works at my office as me separate... clients NEVER meet paisley.. they meet the director of internet marketing for my company.. (IF.. i need to be in the meeting, the VP of new biz, handles most clients just fine.)

if i could just have a close group of friends that i experiment with that would be great.. like SEOMoz..

besides.. having to write 6 articles a week for places like Wired, WSJ, business 2.0 interactive week, dallas business journal and be on the radio on 3 different stations twice a week, being on TV everytime (sometimes as much as 3 times a week), there was a big virus ourbreak or a new trend in bandwidth/shopping/internet crime kinda sucked.. and it got people asking me questions while i was eating at chili&#039;s etc.. i helped in meetings if people had seen me or heard my weeklies on the radio... but in 1996, people were not rushing to do SEO, they were just trying to geta  website up, otherwise.. i prefer to experiment without rockstar status... and i learn a hell of a lot more sitting at my desk working on website and watching stats instead of having 3 press appointments in a day to prepare for.

after all i have played for a few times for 10,000 plus people in Ibiza at a DJ gig.. now that is the kinda rockstar that was fun...</description>
		<content:encoded><![CDATA[<p>i don&#8217;t want to be a rockstar.. just respected among peers that are qualified to bounce ideas off of. </p>
<p>paisley does not go to the office.. actually i have to keep &#8220;paisley&#8221; and the person that works at my office as me separate&#8230; clients NEVER meet paisley.. they meet the director of internet marketing for my company.. (IF.. i need to be in the meeting, the VP of new biz, handles most clients just fine.)</p>
<p>if i could just have a close group of friends that i experiment with that would be great.. like SEOMoz..</p>
<p>besides.. having to write 6 articles a week for places like Wired, WSJ, business 2.0 interactive week, dallas business journal and be on the radio on 3 different stations twice a week, being on TV everytime (sometimes as much as 3 times a week), there was a big virus ourbreak or a new trend in bandwidth/shopping/internet crime kinda sucked.. and it got people asking me questions while i was eating at chili&#8217;s etc.. i helped in meetings if people had seen me or heard my weeklies on the radio&#8230; but in 1996, people were not rushing to do SEO, they were just trying to geta  website up, otherwise.. i prefer to experiment without rockstar status&#8230; and i learn a hell of a lot more sitting at my desk working on website and watching stats instead of having 3 press appointments in a day to prepare for.</p>
<p>after all i have played for a few times for 10,000 plus people in Ibiza at a DJ gig.. now that is the kinda rockstar that was fun&#8230;</p>
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		<title>By: Robert</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-436964</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Fri, 18 Jul 2008 14:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-436964</guid>
		<description>I agree 100%  But mostly because I believe that having to pay 2 famous for a beer is a bit much.

But hey, I&#039;m already famous... but mostly for the wrong reasons I guess ;)</description>
		<content:encoded><![CDATA[<p>I agree 100%  But mostly because I believe that having to pay 2 famous for a beer is a bit much.</p>
<p>But hey, I&#8217;m already famous&#8230; but mostly for the wrong reasons I guess <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Relevence is KEY, Even Off-Page! &#124; Chris Hooley's -ThinkBait-</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-385478</link>
		<dc:creator>Relevence is KEY, Even Off-Page! &#124; Chris Hooley's -ThinkBait-</dc:creator>
		<pubDate>Tue, 08 Apr 2008 18:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-385478</guid>
		<description>[...] chase a false dream.  You don&#8217;t wanna be that guy.  Be the guy who IS what you SAY you are, even off-page, and [...]</description>
		<content:encoded><![CDATA[<p>[...] chase a false dream.  You don&#8217;t wanna be that guy.  Be the guy who IS what you SAY you are, even off-page, and [...]</p>
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		<title>By: The 5 Lies SEO companies tell and how to not fall for them</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-370928</link>
		<dc:creator>The 5 Lies SEO companies tell and how to not fall for them</dc:creator>
		<pubDate>Fri, 21 Mar 2008 10:02:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-370928</guid>
		<description>[...] LEE Odden did a great piece on the Fallacy of the SEO celebrity. [...]</description>
		<content:encoded><![CDATA[<p>[...] LEE Odden did a great piece on the Fallacy of the SEO celebrity. [...]</p>
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		<title>By: The Engrossing World of The SEO Goldfish Bowl &#171; SEO Company &#124; North South Media</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-368120</link>
		<dc:creator>The Engrossing World of The SEO Goldfish Bowl &#171; SEO Company &#124; North South Media</dc:creator>
		<pubDate>Fri, 14 Mar 2008 23:49:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-368120</guid>
		<description>[...] I&#8217;m considerably jealous of the big man&#8217;s post about the fallacy of the seo celebrity (http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/) &#8230; now, I don&#8217;t know if Lee coined the following phrase or not &#8212; “it’ll be [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;m considerably jealous of the big man&#8217;s post about the fallacy of the seo celebrity (<a href="http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/" rel="nofollow">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/</a>) &#8230; now, I don&#8217;t know if Lee coined the following phrase or not &#8212; “it’ll be [...]</p>
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		<title>By: WEBRAND Blog&#187; Blog Archive &#187; Company Fame or Employee Fame</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363109</link>
		<dc:creator>WEBRAND Blog&#187; Blog Archive &#187; Company Fame or Employee Fame</dc:creator>
		<pubDate>Wed, 05 Mar 2008 01:27:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363109</guid>
		<description>[...] few days ago Lee wrote an article about SEO fame and how many people chase the fame with little credibility to back them up. This post inspired the post you are about to [...]</description>
		<content:encoded><![CDATA[<p>[...] few days ago Lee wrote an article about SEO fame and how many people chase the fame with little credibility to back them up. This post inspired the post you are about to [...]</p>
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		<title>By: Patrick Ryall</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363026</link>
		<dc:creator>Patrick Ryall</dc:creator>
		<pubDate>Tue, 04 Mar 2008 22:12:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363026</guid>
		<description>@ Chris, what I am getting at Chris is not fame for fames sake, but to serve a purpose. Our company tag line (WEBRAND) is &#039;Leave Your Mark, &#039;Image is everything&#039; is another tag line of ours, so in that context a little company fame does not hurt. 

The company is getting the fame not me, this is how I want it as people go ohh WEBRAND I have heard of you, this brings us more business more credibility and ultimately me more money.

If the focus was on some key staff or me then your company becomes dependent on personal successes. A client may ask what happens if X leaves will I still get the best service etc. Or if the company was to be sold down the track, it is more dependent on the key people rather than the company.

I am all for company fame, which brings me personal freedom, you have to ask yourself why &#039;you&#039; want fame? Do you feel insecure in some way.

Nearly any &#039;famous&#039; person will tell you that that is the single hardest part to live with. Personally I don&#039;t like fame and money, just money.

Some personal fame is good, being selfless fame for instance Fred Hollows who devoted his life to curing blindness in remote areas.

Also do not confuse &#039;fame&#039; with personal &#039;brand&#039; they also are two separate entities. If fame and money are what you want, you still had better find a vehicle to get you there, or in 10 years you will still be looking for that elusive job description. 

Let your successes bring you fame do not try and chase it or you may never catch it.

At the end of the day it is only my opinion, and youare entitled to yours as much as I am of mine.

have a &lt;strong&gt;B L O G G I N G&lt;/strong&gt; good day!</description>
		<content:encoded><![CDATA[<p>@ Chris, what I am getting at Chris is not fame for fames sake, but to serve a purpose. Our company tag line (WEBRAND) is &#8216;Leave Your Mark, &#8216;Image is everything&#8217; is another tag line of ours, so in that context a little company fame does not hurt. </p>
<p>The company is getting the fame not me, this is how I want it as people go ohh WEBRAND I have heard of you, this brings us more business more credibility and ultimately me more money.</p>
<p>If the focus was on some key staff or me then your company becomes dependent on personal successes. A client may ask what happens if X leaves will I still get the best service etc. Or if the company was to be sold down the track, it is more dependent on the key people rather than the company.</p>
<p>I am all for company fame, which brings me personal freedom, you have to ask yourself why &#8216;you&#8217; want fame? Do you feel insecure in some way.</p>
<p>Nearly any &#8216;famous&#8217; person will tell you that that is the single hardest part to live with. Personally I don&#8217;t like fame and money, just money.</p>
<p>Some personal fame is good, being selfless fame for instance Fred Hollows who devoted his life to curing blindness in remote areas.</p>
<p>Also do not confuse &#8216;fame&#8217; with personal &#8216;brand&#8217; they also are two separate entities. If fame and money are what you want, you still had better find a vehicle to get you there, or in 10 years you will still be looking for that elusive job description. </p>
<p>Let your successes bring you fame do not try and chase it or you may never catch it.</p>
<p>At the end of the day it is only my opinion, and youare entitled to yours as much as I am of mine.</p>
<p>have a <strong>B L O G G I N G</strong> good day!</p>
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		<title>By: Melanie Phung</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363011</link>
		<dc:creator>Melanie Phung</dc:creator>
		<pubDate>Tue, 04 Mar 2008 21:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-363011</guid>
		<description>I just love the way a wallet full of famous feels in my back pocket. Is that so wrong?</description>
		<content:encoded><![CDATA[<p>I just love the way a wallet full of famous feels in my back pocket. Is that so wrong?</p>
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		<title>By: Chris Hooley</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-360020</link>
		<dc:creator>Chris Hooley</dc:creator>
		<pubDate>Wed, 27 Feb 2008 05:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-360020</guid>
		<description>Oh Patrick, making the blanket statement that being passionate about being famous or making money is &quot;shallow&quot; is a little narrow don&#039;t you think?  My thinking isn&#039;t &quot;broken&quot;,  I just don&#039;t think the same way you do.

I&#039;m passionate about a lot of things.  Finding a job that has the job description of &quot;fame and money&quot; is just ONE of those things!</description>
		<content:encoded><![CDATA[<p>Oh Patrick, making the blanket statement that being passionate about being famous or making money is &#8220;shallow&#8221; is a little narrow don&#8217;t you think?  My thinking isn&#8217;t &#8220;broken&#8221;,  I just don&#8217;t think the same way you do.</p>
<p>I&#8217;m passionate about a lot of things.  Finding a job that has the job description of &#8220;fame and money&#8221; is just ONE of those things!</p>
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		<title>By: Don</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359522</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Tue, 26 Feb 2008 08:50:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359522</guid>
		<description>[...] of recent articles about people who want to become famous SEOs. The first article was over at Top Rank Blog, and the second at [...]</description>
		<content:encoded><![CDATA[<p>[...] of recent articles about people who want to become famous SEOs. The first article was over at Top Rank Blog, and the second at [...]</p>
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		<title>By: Lee Odden</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359362</link>
		<dc:creator>Lee Odden</dc:creator>
		<pubDate>Mon, 25 Feb 2008 22:50:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359362</guid>
		<description>rumblepup, that&#039;s a sweet tagline.</description>
		<content:encoded><![CDATA[<p>rumblepup, that&#8217;s a sweet tagline.</p>
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		<title>By: Patrick Ryall</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359357</link>
		<dc:creator>Patrick Ryall</dc:creator>
		<pubDate>Mon, 25 Feb 2008 22:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359357</guid>
		<description>Reply to Chris Hooley, Then I am afraid Chris your thinking is broken. You could have a goal as fame and money, shallow as it is but you could. This would still require a vehicle to get to fame and money as last time I looked fame and money was not a job description.</description>
		<content:encoded><![CDATA[<p>Reply to Chris Hooley, Then I am afraid Chris your thinking is broken. You could have a goal as fame and money, shallow as it is but you could. This would still require a vehicle to get to fame and money as last time I looked fame and money was not a job description.</p>
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		<title>By: rumblepup</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359355</link>
		<dc:creator>rumblepup</dc:creator>
		<pubDate>Mon, 25 Feb 2008 22:01:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359355</guid>
		<description>Lee, Awesome Post. 

Jeez, after all these comments, I feel a little like a NeO come lately. ;)

When I started my marketing business, the first thing I did was work up my tag line, and I really and truly think that in both marketing and seo/sem, it still rings true.  

&quot;We&#039;re not famous.  We make our clients famous.&quot;</description>
		<content:encoded><![CDATA[<p>Lee, Awesome Post. </p>
<p>Jeez, after all these comments, I feel a little like a NeO come lately. <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>When I started my marketing business, the first thing I did was work up my tag line, and I really and truly think that in both marketing and seo/sem, it still rings true.  </p>
<p>&#8220;We&#8217;re not famous.  We make our clients famous.&#8221;</p>
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		<title>By: Moving The Free Line But You Want Jam On It Too? &#124; Andy Beard - Niche Marketing</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359348</link>
		<dc:creator>Moving The Free Line But You Want Jam On It Too? &#124; Andy Beard - Niche Marketing</dc:creator>
		<pubDate>Mon, 25 Feb 2008 21:40:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359348</guid>
		<description>[...] if you don&#039;t monetize your blog, but still discuss SEO, it is not a fallacy because you can always cover your ass and link to sources with differing opinion - in fact that is [...]</description>
		<content:encoded><![CDATA[<p>[...] if you don&#39;t monetize your blog, but still discuss SEO, it is not a fallacy because you can always cover your ass and link to sources with differing opinion &#8211; in fact that is [...]</p>
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		<title>By: Hiding the Sphinn Button When a Post Fails to Go Hot</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359225</link>
		<dc:creator>Hiding the Sphinn Button When a Post Fails to Go Hot</dc:creator>
		<pubDate>Mon, 25 Feb 2008 13:12:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359225</guid>
		<description>[...] you&#039;re a famous search engine marketer or social media user, you can ignore this post as I&#039;m sure you [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#39;re a famous search engine marketer or social media user, you can ignore this post as I&#39;m sure you [...]</p>
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		<title>By: Links Back to the Week That Was &#187; The Real Estate Blog by Cari McGee</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359127</link>
		<dc:creator>Links Back to the Week That Was &#187; The Real Estate Blog by Cari McGee</dc:creator>
		<pubDate>Mon, 25 Feb 2008 06:20:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-359127</guid>
		<description>[...] for feedback or needs another perspective on something. So, this week there was a great post on SEO Lee Odden&#8217;s blog with the best line of the week - &#8220;(it&#8217;s) tough to pay the bills with a wallet full of [...]</description>
		<content:encoded><![CDATA[<p>[...] for feedback or needs another perspective on something. So, this week there was a great post on SEO Lee Odden&#8217;s blog with the best line of the week &#8211; &#8220;(it&#8217;s) tough to pay the bills with a wallet full of [...]</p>
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		<title>By: Chris Hooley</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358528</link>
		<dc:creator>Chris Hooley</dc:creator>
		<pubDate>Sun, 24 Feb 2008 03:46:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358528</guid>
		<description>@ Patrick

But what if my heart and soul, my passion, IS in fame and money?</description>
		<content:encoded><![CDATA[<p>@ Patrick</p>
<p>But what if my heart and soul, my passion, IS in fame and money?</p>
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		<title>By: Patrick Ryall</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358458</link>
		<dc:creator>Patrick Ryall</dc:creator>
		<pubDate>Sun, 24 Feb 2008 00:09:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358458</guid>
		<description>Greetings all, just to add my two sense it is a question of passion. If you talk to almost any hugely successful person a common response will be heard. I have never done it for fame or money it has been my passion to excel. Here lies one of the greatest secrets or tools to succeed be passionate.

If you are doing it for fame or money as your motivator then really you are destined to fail, you must have heart and soul in whatever you may be doing to succeed.  

Most millionaires have been down and out many times, famous actors being picked up by chance after slugging away for ages. 

Have a desire to succeed, be true to your passion this will breed you success. If you cannot be passionate about what you are doing than find what you can be passionate about.

Brilliant post Lee, a man passionate about what he does.

Take care all, I&#039;m off to have a passionate surf at Bondi Beach :)</description>
		<content:encoded><![CDATA[<p>Greetings all, just to add my two sense it is a question of passion. If you talk to almost any hugely successful person a common response will be heard. I have never done it for fame or money it has been my passion to excel. Here lies one of the greatest secrets or tools to succeed be passionate.</p>
<p>If you are doing it for fame or money as your motivator then really you are destined to fail, you must have heart and soul in whatever you may be doing to succeed.  </p>
<p>Most millionaires have been down and out many times, famous actors being picked up by chance after slugging away for ages. </p>
<p>Have a desire to succeed, be true to your passion this will breed you success. If you cannot be passionate about what you are doing than find what you can be passionate about.</p>
<p>Brilliant post Lee, a man passionate about what he does.</p>
<p>Take care all, I&#8217;m off to have a passionate surf at Bondi Beach <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: If you want to be a SEO rockstar - be prepared to work for it</title>
		<link>http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358340</link>
		<dc:creator>If you want to be a SEO rockstar - be prepared to work for it</dc:creator>
		<pubDate>Sat, 23 Feb 2008 16:25:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/#comment-358340</guid>
		<description>[...] have just finished reading Lee Odden&#8217;s post on &#8216;The Falacy of SEO celebrity&#8216; and Rand Fishkin&#8217;s subsequent post &#8216;The Desire for fame in the SEO world&#8217;, [...]</description>
		<content:encoded><![CDATA[<p>[...] have just finished reading Lee Odden&#8217;s post on &#8216;The Falacy of SEO celebrity&#8216; and Rand Fishkin&#8217;s subsequent post &#8216;The Desire for fame in the SEO world&#8217;, [...]</p>
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