Lee Odden

Top Ten Online Marketing Tactics

Lee Odden     Online Marketing

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
  • Social networks (Facebook, LinkedIn) (5%)
  • Blogger relations (4%)
  • Online public relations (3%)
  • Viral marketing (3%)
  • Free content (white papers) (3%)
  • Corporate web site (3%)

The original top ten are here from 02/05/08:

  • Blogging (25%)
  • Search engine optimization (14%)
  • Email marketing (12%)
  • Pay per click (8%)
  • Blogger relations (6%)
  • Online public relations (5%)
  • Viral marketing (5%)
  • Corporate web site (4%)
  • Social networks (Facebook, LinkedIn) (4%)
  • Webinars/Teleconference (3%)

Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.

If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re really at a disadvantage. The longer a company goes without a blog of some sort, the greater an advantage their blogging competition will have. Of course, not ALL companies need to have a blog, but the number of qualified reasons not to is getting smaller each day.

I am happy to say that of the top ten tactics listed, TopRank specializes in the top 3 (blog marketing, SEO and email marketing) plus several others.

If you haven’t taken the poll yet, please do and we’ll post final numbers in the coming weeks. Also, do you agree or disagree with this list? Are there other internet marketing tactics you think will be on the forefront in 2008?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.