A good lesson for those responding to dissenting blog posts.

Are we becoming so desensitzed that eventually even this will be “derigeur”? Or was this the unconscious opening salvo to break us down wherein the next time it happens, the reactions may not be as volatile?

Here is my review of all four commercials.
Uncalled for, Outrageous and should never have been created. This is not a conversation and it surpasses controversy.

You would think after viewing them that there was decancy among the advertising community. Just because these are viral videos and not tv ready commercials does not mean that there are not limits to what can be created. There needs to be limits set on what kind of content is created. I am all for free speech but this is pushing the limit.

We also have become a culture that should be done with getting ahead by putting others down and that is exactly what two of these videos do as they attack the Asian community very harshly as well as the gay community. By attacking stereotypes I do not think that we are breaking them down but providing an outlet for those that have them to express them.

Most amazing thing, you recieve 3-5 e-mails like this every day. That amazes me the most, I am sure here in The Netherlands you would be surprised even recieving once a year a “hint” like this.

Not that it will help matters in the short term, but I’ve decided to remove some of the identifying information as I have no interest in this post ranking on the agency’s name.

1. Ana should’ve been transparent about her intentions from the start.

2. Ana should’ve just written about the (incredibly grotesque) video herself, then invited other bloggers to the Digital Axle blog to discuss it.

Rachelle

This is a blog where I share opinions, observations and insights both personal and professional – but mostly professional.

This post is about a mistake and appearance of lacking transparency on the part of the agency employee who sent an unsolicited email asking for a blog post.

Context is as, or more, important than content in this case. The email above follows a typical pitch as closely as I’ve ever seen and I’ve seen many. We get 3-5 pitches from PR people and bloggers each day. I know what a pitch looks like.

Claiming it’s not a pitch and just an innocent, “Hey, this is a controversial video, check it out” simply runs contrary to common sense.

“it’s entertainment not life and death” yes that’s true and no one is saying it is anything different. My point of the post is to draw attention to how NOT to pitch and that sending a template email to well known bloggers without being clear of intentions is a big mistake.

As to the subject matter of the video, I am as is everyone else who reads this blog including yourself, entitled to their opinion.

I’d say you have taken something very trivial and tried to generate your own publicity…if i were being critical, i’d also point out that you’ve over reacted to the content in the first place. As an ABC, i honestly take no offense. in fact i like when products spur conversation about race etc.

if you thought it was so bad, why ever post it?
and also, look around the web…it’s entertainment not life and death.

sorry to be harsh but you’re way off the mark here.

- steph

I viewed this film as something highly provoking.

Finally someone has the courage to kill the very thing that we fight every day.