No, this isn’t a lame attempt at a keyword stuffed blog post title. I’ve been noticing over the past year a significant increase in the number of references to “online marketing” by SEO blogs, articles and news web sites.
It would be easy to say I am biased due to the name of this blog and our agency both using “online marketing” in the names. I’ll admit that I probably am.
When I started working on selling and marketing web sites in 1997, the catch phrase seemed to be “web marketing” since the most common reference at the time was “world wide web”.
Then about the time Al Gore’s “invention” of the internet gained popularity, the references to “internet marketing” seemed to take over.
Which of these phrases do you think best describes the kind of digital marketing most agencies and progressive companies are engaged in now and in the next year?