Comments on: Online Marketing, Internet Marketing or Web Marketing? http://www.toprankblog.com/2008/03/marketing/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Mon, 13 Feb 2012 23:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anthony http://www.toprankblog.com/2008/03/marketing/#comment-377760 Anthony Mon, 31 Mar 2008 15:43:03 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-377760 I think internet marketing and web marketing are kind of Web 1.0 terms. Online marketing, to me is a broader term, capturing the wider array of channels over converging technologies. I think internet marketing and web marketing are kind of Web 1.0 terms. Online marketing, to me is a broader term, capturing the wider array of channels over converging technologies.

]]> By: Aimee Beck http://www.toprankblog.com/2008/03/marketing/#comment-370635 Aimee Beck Thu, 20 Mar 2008 16:49:51 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-370635 I'm going to have to go with "online marketing" as my first choice, followed by "Web marketing." To me, Internet marketing screams get rich quick. That being said, however, I have to agree with Drew that if I'm trying to decide which term to use on a web page, I'm going to go with the most widely recognized and used in searches. It all comes down to speaking to the masses, rather than using a phrase based on my own opinion. I’m going to have to go with “online marketing” as my first choice, followed by “Web marketing.” To me, Internet marketing screams get rich quick. That being said, however, I have to agree with Drew that if I’m trying to decide which term to use on a web page, I’m going to go with the most widely recognized and used in searches. It all comes down to speaking to the masses, rather than using a phrase based on my own opinion.

]]> By: Robert Gorell http://www.toprankblog.com/2008/03/marketing/#comment-369265 Robert Gorell Mon, 17 Mar 2008 17:57:07 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-369265 Interactive Marketing Interactive Marketing

]]> By: Drew Stauffer http://www.toprankblog.com/2008/03/marketing/#comment-369231 Drew Stauffer Mon, 17 Mar 2008 16:31:31 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-369231 Since all of the terms are fairly interchangeable...I choose the term based on traffic and competition. I don't care how perfect the term is for my business, if there's no chance that I'll get decent rankings for it then I won't even try. Since all of the terms are fairly interchangeable…I choose the term based on traffic and competition.

I don’t care how perfect the term is for my business, if there’s no chance that I’ll get decent rankings for it then I won’t even try.

]]> By: Rob Stokes http://www.toprankblog.com/2008/03/marketing/#comment-368298 Rob Stokes Sat, 15 Mar 2008 07:47:59 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-368298 Not once on this page is mentioned the word eMarketing... thats what we call it in South Africa! Not once on this page is mentioned the word eMarketing… thats what we call it in South Africa!

]]> By: Dharmesh Shah http://www.toprankblog.com/2008/03/marketing/#comment-368252 Dharmesh Shah Sat, 15 Mar 2008 05:19:52 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-368252 I'm going to put in a vote for "internet marketing" (but I too have a bias, as that's the phrase we've been using in our marketing materials). One somewhat data-driven rationale for this: "Internet Marketing" seems to have about 4X the number of mentions in Google than "Online Marketing". So, it seems that internet marketing is more widely adopted. But, that's just one perspective. I’m going to put in a vote for “internet marketing” (but I too have a bias, as that’s the phrase we’ve been using in our marketing materials).

One somewhat data-driven rationale for this: “Internet Marketing” seems to have about 4X the number of mentions in Google than “Online Marketing”. So, it seems that internet marketing is more widely adopted.

But, that’s just one perspective.

]]> By: Lee Odden http://www.toprankblog.com/2008/03/marketing/#comment-367926 Lee Odden Fri, 14 Mar 2008 16:34:32 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367926 I guess in the end, it's all marketing. Part of the reason for asking the question on this post is that we own marketingblog.com and are researching ways to categorize content. If all goes well it will launch Q3 of this year. I guess in the end, it’s all marketing. Part of the reason for asking the question on this post is that we own marketingblog.com and are researching ways to categorize content. If all goes well it will launch Q3 of this year.

]]> By: Debbie Hemley http://www.toprankblog.com/2008/03/marketing/#comment-367889 Debbie Hemley Fri, 14 Mar 2008 15:31:43 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367889 Good question! I thought I'd mention Forrester's use of "Interactive Marketing" in their recent report "Forrester's Five Year Interactive Marketing Forecast" where they broke Interactive Marketing into 5 categories: 1. Search Marketing 2. Online Display ads 3. Email marketing 4. Online video 5. Emerging Media (was further defined as social media, mobile marketing, in-game advertising--and stated social media is poised to have most significant growth of these three elements) Good question!

I thought I’d mention Forrester’s use of “Interactive Marketing” in their recent report “Forrester’s Five Year Interactive Marketing Forecast” where they broke Interactive Marketing into 5 categories:

1. Search Marketing
2. Online Display ads
3. Email marketing
4. Online video
5. Emerging Media (was further defined as social media, mobile marketing, in-game advertising–and stated social media is poised to have most significant growth of these three elements)

]]> By: Nick Wilsdon http://www.toprankblog.com/2008/03/marketing/#comment-367886 Nick Wilsdon Fri, 14 Mar 2008 15:25:26 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367886 I've gone with Online Marketing/Marketer myself. The lines between traditional and digital marketing are too blurred now so I like the online/offline distinction. I’ve gone with Online Marketing/Marketer myself. The lines between traditional and digital marketing are too blurred now so I like the online/offline distinction.

]]> By: Dan Thornton http://www.toprankblog.com/2008/03/marketing/#comment-367871 Dan Thornton Fri, 14 Mar 2008 15:06:00 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367871 I stick away from 'online' 'web' 'internet' etc, as it limits you to a technology defined silo. I specialise in Community Marketing (As opposed to Social Media Marketing or WOM Marketing!!!) which is appropriate because it's about the methods employed, rather than the technology used. Hence why I work across offline, online, and mobile media. I stick away from ‘online’ ‘web’ ‘internet’ etc, as it limits you to a technology defined silo.

I specialise in Community Marketing (As opposed to Social Media Marketing or WOM Marketing!!!) which is appropriate because it’s about the methods employed, rather than the technology used. Hence why I work across offline, online, and mobile media.

]]> By: Rick http://www.toprankblog.com/2008/03/marketing/#comment-367864 Rick Fri, 14 Mar 2008 14:53:42 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367864 Great debate. In my opinion, web marketing = old, circa 1995 internet marketing = ehh, 2000-ish online marketing = web 2.0 cha-ching! For what it's worth, I graduated with a BS in eBusiness Management. Today, I've been rocking the, "Online Marketing Specialist" (OMS for short). :) Great debate. In my opinion,

web marketing = old, circa 1995
internet marketing = ehh, 2000-ish
online marketing = web 2.0 cha-ching!

For what it’s worth, I graduated with a BS in eBusiness Management. Today, I’ve been rocking the, “Online Marketing Specialist” (OMS for short). :)

]]> By: SEO Copywriting | Internet, Online or Web — the great marketing debate. http://www.toprankblog.com/2008/03/marketing/#comment-367813 SEO Copywriting | Internet, Online or Web — the great marketing debate. Fri, 14 Mar 2008 12:36:14 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367813 [...] sparked an interesting debate on his blog about the terminology used to describe our industry. Check it out to share your opinion on whether to call it Internet Marketing, Online Marketing or Web [...] [...] sparked an interesting debate on his blog about the terminology used to describe our industry. Check it out to share your opinion on whether to call it Internet Marketing, Online Marketing or Web [...]

]]> By: Nick-SEO http://www.toprankblog.com/2008/03/marketing/#comment-367763 Nick-SEO Fri, 14 Mar 2008 09:59:22 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367763 Agreeing with James creare, Online Marketing talks about about a wider range of marketing opportunities. The concept of 'online' has been evolving over the last 3 years and i would reference the web 2.0 concept to 'online', covering Social Media sites, Blog sites and forums, rather than search engines and directories traditionally used to find what your looking for. Agreeing with James creare, Online Marketing talks about about a wider range of marketing opportunities.

The concept of ‘online’ has been evolving over the last 3 years and i would reference the web 2.0 concept to ‘online’, covering Social Media sites, Blog sites and forums, rather than search engines and directories traditionally used to find what your looking for.

]]> By: James Creare http://www.toprankblog.com/2008/03/marketing/#comment-367753 James Creare Fri, 14 Mar 2008 09:38:11 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367753 I think in the industry, I refer to it as 'Online Marketing'. As 'online' seems to cover a broader spectrum of topics that could be marketed. However I think from the perspective of customers of 'online marketing' they would refer to it as 'website marketing'. I think in the industry, I refer to it as ‘Online Marketing’. As ‘online’ seems to cover a broader spectrum of topics that could be marketed. However I think from the perspective of customers of ‘online marketing’ they would refer to it as ‘website marketing’.

]]> By: Matt http://www.toprankblog.com/2008/03/marketing/#comment-367724 Matt Fri, 14 Mar 2008 08:35:56 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367724 Have to side with Lisa R, I use/prefer "Interactive Marketing"... that is the distinguishing characteristic and perspective, and I like it's flexibility to scale alongside future technologies/platforms/devices (no doubt, also "invented" by Al Gore). Have to side with Lisa R, I use/prefer “Interactive Marketing”… that is the distinguishing characteristic and perspective, and I like it’s flexibility to scale alongside future technologies/platforms/devices (no doubt, also “invented” by Al Gore).

]]> By: Jason L. http://www.toprankblog.com/2008/03/marketing/#comment-367678 Jason L. Fri, 14 Mar 2008 06:36:51 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367678 I prefer Web Marketing, simply because I think it sounds better. :) I prefer Web Marketing, simply because I think it sounds better. :)

]]> By: Tim Dineen http://www.toprankblog.com/2008/03/marketing/#comment-367643 Tim Dineen Fri, 14 Mar 2008 04:36:50 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367643 Oddly, I did the reverse: Back in 97, I used "Online Marketing" but I switched to saying "Web Marketing" about 5 years ago... But "web" is less formal as a job title, etc so I'm voting for Internet Marketing. Oddly, I did the reverse: Back in 97, I used “Online Marketing” but I switched to saying “Web Marketing” about 5 years ago…

But “web” is less formal as a job title, etc so I’m voting for Internet Marketing.

]]> By: Lee Odden http://www.toprankblog.com/2008/03/marketing/#comment-367635 Lee Odden Fri, 14 Mar 2008 03:58:28 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367635 Maybe there is a place for something like digital marketing or in Ian's case, "conversation marketing" although that's not quite as general. :) Maybe there is a place for something like digital marketing or in Ian’s case, “conversation marketing” although that’s not quite as general. :)

]]> By: Ian http://www.toprankblog.com/2008/03/marketing/#comment-367626 Ian Fri, 14 Mar 2008 03:29:13 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367626 I like 'web 2.0 interactive online marketing'. It lets me raise my price by at least 20%. I like ‘web 2.0 interactive online marketing’. It lets me raise my price by at least 20%.

]]> By: Kalen http://www.toprankblog.com/2008/03/marketing/#comment-367618 Kalen Fri, 14 Mar 2008 02:51:13 +0000 http://www.toprankblog.com/2008/03/marketing/#comment-367618 I love how you tossed in "digital marketing" at the end, that's hilarious. I go for just "marketing" - in my context the internet/online/web part is pretty much assumed ;) I love how you tossed in “digital marketing” at the end, that’s hilarious. I go for just “marketing” – in my context the internet/online/web part is pretty much assumed ;)

]]>