Comments on: 5 Tips on Social Media Advertising

By: Devon

Devon — Tue, 01 Apr 2008 00:27:04 +0000

I love your 5 tips for social media advertising. I’m doing a blogging project for school on direct marketing, and in many of my searches for news I have found new information about marketing through social networks. Relating to your reference to the PINK Facebook group, I recently read a blog on American Eagle Aerie creating their own “Kissing Booth” Facebook group. Facebook groups like this seem like such a great way to promote a brand because through Facebook AE is able to target the correct users, high school and college age people.

By: Jacob

Jacob — Mon, 31 Mar 2008 20:20:59 +0000

Dana,
well done. They call it ‘viral marketing’ as well.

By: Graham

Graham — Sat, 29 Mar 2008 19:18:19 +0000

You’ve really got to get to know your customer, do what they want.. Follow up, and do to.

By: Indonesia Articles Online

Indonesia Articles Online — Sat, 29 Mar 2008 16:07:12 +0000

Great Tips for newbies. TQ Henny

By: Malte Landwehr

Malte Landwehr — Sat, 29 Mar 2008 10:57:40 +0000

A very important point is to build an appearance on the network before starting your advertisement campaign. And once you lunched, don’t forget to maintain it! The direct and unfiltered feedback you might receive from the users is one of the most important benefits from marketing on social networks.

By: Gab Goldenberg

Gab Goldenberg — Fri, 28 Mar 2008 19:16:16 +0000

Dana, I believe that you’ve got a mistake in your post regarding Facebook’s ads:
“Here an ad is placed with related user actions and placed in the newsfeed for the users’ friends to see. If I were to change my status to say “Dana just bought a rockin’ pair of red high heels” a company selling shoes might be targeting “red high heels” and place their ad next to my status update. The company’s hope would then be that my friends were jealous of my new shoes and need an easy place to buy themselves a pair.”

That refers to the Beacon system, which was eliminated.

By: Dana

Dana — Fri, 28 Mar 2008 17:52:25 +0000

Hi Alessio,

Fantastic comment.

I think that if there were no conversions from this advertising, the advertising may not have been being exposed to the correct audience. Again, it has a lot to do with placing your message in the face – so to speak – of those who are most likely to convert.

And this isn’t to say that those who were exposed to the social media advertisement didn’t convert later on, whether by searching online for the brand name or product later, or by visiting the website directly. Ad impressions do have impact that aren’t directly related to the ad itself.

That’s just my take on that. Are there any other opinions on this study cited above?

By: Alessio

Alessio — Fri, 28 Mar 2008 17:28:07 +0000

I read some weeks ago an interesting research about exposure/conversion of advertising on social media websites (specifically TripAdvisor)…the results were: great generic traffic increase…0% conversion.

What’s your take, Dana?

Cheers from Italy
Alessio

By: Lee Odden

Lee Odden — Fri, 28 Mar 2008 03:48:30 +0000

Here's an excellent post by Dave McClure on business models for social networks that looks into some behavioral considerations that may affect whether companies find social media advertising a viable option. Or not.

By: amelia

amelia — Fri, 28 Mar 2008 03:03:00 +0000

yeah i agree, social media networking is like advertising your site more and gain readers

By: Dana

Dana — Thu, 27 Mar 2008 22:53:44 +0000

Hey everyone,

Thanks for commenting. I agree that MySpace is a bit of a spam haven featuring advertisements for Zwinkys and whatnot, but this just goes back to understanding the channels you want to advertise on, and if your messaging would be appropriate for that target audience.

Staying on top of the new and emerging ways to promote and advertise your brand is always important too, as is listening to the conversations your messaging generates.

As marketers and advertisers, we just need to locate the channels where our messaging will be most appropriate and achieve the best results, whatever those may be.

By: Social Marketing Journal

Social Marketing Journal — Thu, 27 Mar 2008 21:50:27 +0000

Myspace certainly is past it’s social marketing prime. It truly is a spam haven like said up there but it doesn’t mean other sites aren’t great alternatives and every day there’s a new idea to uniquely create brand awareness through these mediums without spamming and beginning to create real conversations.

By: NewSunSEO

NewSunSEO — Thu, 27 Mar 2008 20:56:14 +0000

I have to agree with Jacob. I feel his post hits the nail on the head so to say. Myspace for one has turned into a spam haven where nothing but advertisements are posted daily. Don’t get me wrong, it is still a sense of exposure, but I think your sense of marketing should be diversified rather than just rely on sites like myspace.

By: Web design UK

Web design UK — Thu, 27 Mar 2008 18:54:11 +0000

It is important to market your site, you may have the best site in the world and not have any visitors. There are many ways to promote a website.

Good luck and excellent post

By: Jacob Morgan

Jacob Morgan — Thu, 27 Mar 2008 18:46:01 +0000

Hi Dana,

I think it’s important to note that marketing and advertising through social media should not be the end result goal of any company. Social media’s primary focus is to build quality relationships with people. The reason that Squidoo can show ads on their lenses is because the revenue gets split with the users.

Does facebook give me money when I see one of their ads? No, and neither do many of the other companies. Look at myspace, that company has become a virtual spam haven because people keep recommending myspace as an advertising tool. Advertising on Social media platforms is not the right attitude to have in my opinion. If you are brand looking to engage in social media simply to shovel ads at people then please do us all a favor and don’t even bother joining.