Comments on: What is Your Social Media Marketing Strategy? http://www.toprankblog.com/2008/03/social-media-marketing-strategy/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sat, 20 Mar 2010 19:33:21 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: valentina http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-523937 valentina Tue, 23 Dec 2008 22:27:42 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-523937 This is a very interesting and useful post. I am still in the very early stages of IM and have noticed that just about everything I read includes SMM as an important element of the mix. What I find interesting is that companies are now hiring SMM specialists once again underlying the fact that one should not be a generalist in this industry (but should at least have a broad understanding and knowledge)... This is a very interesting and useful post. I am still in the very early stages of IM and have noticed that just about everything I read includes SMM as an important element of the mix. What I find interesting is that companies are now hiring SMM specialists once again underlying the fact that one should not be a generalist in this industry (but should at least have a broad understanding and knowledge)…

]]> By: Fundamentals of Social Media Marketing Strategy | Online Marketing Blog http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-513612 Fundamentals of Social Media Marketing Strategy | Online Marketing Blog Thu, 04 Dec 2008 12:02:06 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-513612 [...] think it’s important to focus on the key components of what it takes to deploy an effective social media strategy [...] think it’s important to focus on the key components of what it takes to deploy an effective social media strategy

]]> By: How Does Big Companies Utilize the Power of Social Media? | DWSmg.com http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-512889 How Does Big Companies Utilize the Power of Social Media? | DWSmg.com Wed, 03 Dec 2008 13:30:48 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-512889 [...] augment of new online culture has widened the wave of social media for the individuals and the companies. People come together to use the benefits of social media. They are segmented on [...] [...] augment of new online culture has widened the wave of social media for the individuals and the companies. People come together to use the benefits of social media. They are segmented on [...]

]]> By: Hajib http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-510554 Hajib Sun, 30 Nov 2008 18:08:31 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-510554 this article very helpful... social media is important for blog optimization... this article very helpful… social media is important for blog optimization…

]]> By: Hands On Social Media for Direct Marketers | Online Marketing Blog http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-503247 Hands On Social Media for Direct Marketers | Online Marketing Blog Wed, 19 Nov 2008 20:14:16 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-503247 [...] practical examples of best and worst practices, attendees will develop a framework for building a social media strategy specific to their [...] [...] practical examples of best and worst practices, attendees will develop a framework for building a social media strategy specific to their [...]

]]> By: Jeff Przybylski http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-489057 Jeff Przybylski Fri, 24 Oct 2008 02:41:17 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-489057 There's definitely a fine line between spamming and adding value to your community at a Social Networking site. I think it's a continual process to get it all right, but asking your group of friends on these sites what they'd like to see or help they'd like to get goes a long way. There’s definitely a fine line between spamming and adding value to your community at a Social Networking site.

I think it’s a continual process to get it all right, but asking your group of friends on these sites what they’d like to see or help they’d like to get goes a long way.

]]> By: SR Ani http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-487515 SR Ani Wed, 22 Oct 2008 07:20:24 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-487515 Thanks Lee. Really a Good Post. Social media optimization is all about building relationships with people online. If you feel comfortable with making online relationships then you can optimze your site well. Thanks Lee. Really a Good Post.

Social media optimization is all about building relationships with people online. If you feel comfortable with making online relationships then you can optimze your site well.

]]> By: socialamigo http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-469011 socialamigo Wed, 24 Sep 2008 13:05:40 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-469011 Lee; I just came across this post from March and wondered how I could cross paths with that article that you wrote/ facilitated on social media for Larry Chase. I can't seem to find it on Larry's site - probably in archive burial and without the title, I'm having trouble SERPing it. NOTE: Love your blog - it's a daily/ weekly read. Keep up the great work. socialamigo Lee;

I just came across this post from March and wondered how I could cross paths with that article that you wrote/ facilitated on social media for Larry Chase. I can’t seem to find it on Larry’s site – probably in archive burial and without the title, I’m having trouble SERPing it.

NOTE: Love your blog – it’s a daily/ weekly read. Keep up the great work.

socialamigo

]]> By: Ignore The Social Web At Your Own Peril | The Future Buzz http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-454451 Ignore The Social Web At Your Own Peril | The Future Buzz Tue, 26 Aug 2008 10:38:14 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-454451 [...] What Is Your Social Media Marketing Strategy? (Top Rank Blog) [...] [...] What Is Your Social Media Marketing Strategy? (Top Rank Blog) [...]

]]> By: Hiram http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-437796 Hiram Sun, 20 Jul 2008 15:25:04 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-437796 Great post about the "theory" of SMM. Now, how about some practical application? How do I choose between the hundreds (and constantly growing) number of SMM sites out there? Should I only add the majors or do I try to include them all? I've seen blogs that only have 2-3 SMM buttons and others that have a mind-numbing 15-20. Add to this a constant barrage of blogs on marketing sites with titles like "Why You Should Use (insert favorite SMM site here) to Market Your Blog." How's a newbie not going to get overwhelmed by it all? Hiram Great post about the “theory” of SMM. Now, how about some practical application? How do I choose between the hundreds (and constantly growing) number of SMM sites out there? Should I only add the majors or do I try to include them all? I’ve seen blogs that only have 2-3 SMM buttons and others that have a mind-numbing 15-20.

Add to this a constant barrage of blogs on marketing sites with titles like “Why You Should Use (insert favorite SMM site here) to Market Your Blog.”

How’s a newbie not going to get overwhelmed by it all?

Hiram

]]> By: Dailey Pike http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-433257 Dailey Pike Fri, 11 Jul 2008 21:39:05 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-433257 My company created a social network site for Cedarlane Natural Foods. http://Cedarlaneoholics.com I'd be interested in any comments suggestions anyone would have for improving it. My company created a social network site for Cedarlane Natural Foods.

http://Cedarlaneoholics.com

I’d be interested in any comments suggestions anyone would have for improving it.

]]> By: KG Lew http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-409837 KG Lew Tue, 20 May 2008 08:08:17 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-409837 this is a great article.... brought yup a lot of good points regarding social marketing! this is a great article…. brought yup a lot of good points regarding social marketing!

]]> By: concord http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-387747 concord Fri, 11 Apr 2008 12:58:38 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-387747 Some point should be included in social media optimization Know how to target your audience Create content Create a SMO strategy Bookmarking and tagging Increase your linkability SMO should be a continuous process Some point should be included in social media optimization

Know how to target your audience

Create content

Create a SMO strategy

Bookmarking and tagging

Increase your linkability

SMO should be a continuous process

]]> By: William Gaultier http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386356 William Gaultier Wed, 09 Apr 2008 19:38:05 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386356 Hi Reginald, You raised a good question. The good news is that most companies already have a following that needs to be tapped on. Through the use of buzz analytics tools such as BuzzLogic, Radian6, TruCast, BuzzMetrics - most companies can really know if they currently have fans, identify fans of competing products, consumers that are talking about a brand/product/service and then initiate dialogue with them. Developing word of mouth doesn't necessarily mean you need to develop cool, new ideas, promotions, widgets all the time - by just initiating in two way dialogue with consumers, companies can forge much more impactful relationships - that will be a strong differentiator and a good use of social media Hi Reginald,
You raised a good question. The good news is that most companies already have a following that needs to be tapped on. Through the use of buzz analytics tools such as BuzzLogic, Radian6, TruCast, BuzzMetrics – most companies can really know if they currently have fans, identify fans of competing products, consumers that are talking about a brand/product/service and then initiate dialogue with them.
Developing word of mouth doesn’t necessarily mean you need to develop cool, new ideas, promotions, widgets all the time – by just initiating in two way dialogue with consumers, companies can forge much more impactful relationships – that will be a strong differentiator and a good use of social media

]]> By: Reginald http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386223 Reginald Wed, 09 Apr 2008 16:20:19 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386223 Nick SEO, I agree that social marketing is the hottest topic as of recent. However, I do wonder how easy it will be to build a fan base when everyone else online is doing the same thing? Considering this, if one should chose to focus on social marketing as their source of online income, there is a great need for that individual to come up with something that is unique and original. Among millions, this is not an easy feat to accomplish. Nick SEO, I agree that social marketing is the hottest topic as of recent. However, I do wonder how easy it will be to build a fan base when everyone else online is doing the same thing?

Considering this, if one should chose to focus on social marketing as their source of online income, there is a great need for that individual to come up with something that is unique and original. Among millions, this is not an easy feat to accomplish.

]]> By: 7 important thnigs to consider when a guy next door wants to setup an online business. | The Sleepy Surfer http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386094 7 important thnigs to consider when a guy next door wants to setup an online business. | The Sleepy Surfer Wed, 09 Apr 2008 13:36:50 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-386094 [...] What is Your Social Media Marketing Strategy? [...] [...] What is Your Social Media Marketing Strategy? [...]

]]> By: Eric Miltsch http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-385232 Eric Miltsch Tue, 08 Apr 2008 07:15:58 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-385232 Lee, Spot on; your five bullets are the same goals we're driving towards in our ever expanding online strategy. To answer your last question - Yes, a social media category was added to our budget and the metrics measured. These initiatives should help us break through a critical level of effectively understanding, managing & communicating w/our guests & existing customers. Lee,

Spot on; your five bullets are the same goals we’re driving towards in our ever expanding online strategy.

To answer your last question – Yes, a social media category was added to our budget and the metrics measured. These initiatives should help us break through a critical level of effectively understanding, managing & communicating w/our guests & existing customers.

]]> By: Indonesia Articles Online http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-381801 Indonesia Articles Online Fri, 04 Apr 2008 18:21:47 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-381801 Just want to say Hello from Indonesia Just want to say Hello from Indonesia

]]> By: Maria Reyes-McDavis http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-380764 Maria Reyes-McDavis Thu, 03 Apr 2008 19:51:51 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-380764 Great post, as usual. I'm in agreement, Social Media marketing needs to be thought of in the overall marketing strategy and not just a "quick fix" to an immediate need. Great information on why Social Media should be used too! Thanks! Maria :-) Great post, as usual. I’m in agreement, Social Media marketing needs to be thought of in the overall marketing strategy and not just a “quick fix” to an immediate need.

Great information on why Social Media should be used too!

Thanks!
Maria :-)

]]> By: This Month In SEO - 3/08 | TheVanBlog http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-379129 This Month In SEO - 3/08 | TheVanBlog Wed, 02 Apr 2008 03:25:32 +0000 http://www.toprankblog.com/2008/03/social-media-marketing-strategy/#comment-379129 [...] What is Your Social Media Marketing Strategy? [...] [...] What is Your Social Media Marketing Strategy? [...]

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