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	<title>Comments on: SES NY Session: Social Media &amp; Why it Matters</title>
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	<link>http://www.toprankblog.com/2008/03/social-media-matters/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; experts interviews on social media, digital PR &#38; search engine marketing.</description>
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		<title>By: SES NY Session: Social Media &#38; Why it Matters at Business Consulting</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-385048</link>
		<dc:creator>SES NY Session: Social Media &#38; Why it Matters at Business Consulting</dc:creator>
		<pubDate>Tue, 08 Apr 2008 00:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-385048</guid>
		<description>[...] SES NY Session: Social Media &amp; Why it Matters was orgionally published at http://www.TopRankBlog.com [...]</description>
		<content:encoded><![CDATA[<p>[...] SES NY Session: Social Media &#38; Why it Matters was orgionally published at <a href="http://www.TopRankBlog.com" rel="nofollow">http://www.TopRankBlog.com</a> [...]</p>
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		<title>By: Reginald</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-381011</link>
		<dc:creator>Reginald</dc:creator>
		<pubDate>Fri, 04 Apr 2008 00:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-381011</guid>
		<description>Mario, your point is an interesting one.  It could appear to be a fool proof approach, if there is such a thing.</description>
		<content:encoded><![CDATA[<p>Mario, your point is an interesting one.  It could appear to be a fool proof approach, if there is such a thing.</p>
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		<title>By: wendy</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-374143</link>
		<dc:creator>wendy</dc:creator>
		<pubDate>Thu, 27 Mar 2008 15:54:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-374143</guid>
		<description>i found great online marketing agency- http://www.convertonet.com/. it is all-in-one package that handles seo, media and more.</description>
		<content:encoded><![CDATA[<p>i found great online marketing agency- <a href="http://www.convertonet.com/" rel="nofollow">http://www.convertonet.com/</a>. it is all-in-one package that handles seo, media and more.</p>
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		<title>By: Mario Bonilla</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-371095</link>
		<dc:creator>Mario Bonilla</dc:creator>
		<pubDate>Fri, 21 Mar 2008 19:50:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-371095</guid>
		<description>Scott, I think that using different methods to format your content (social media) allows you to offer choices to your audience. Seth Goodin said that we cannot persuade anyone to do business with us during the search PROCESS. What we can do is gain attention by being high on the SERPs and OFFER OPTIONS. With Googles Universal Search our blog, articles, press releases, video&#039;s, etc CAN be found on the SERPs. Then you can offer a potential customer a way to access the message via a format that they like. THEN you can persuade.</description>
		<content:encoded><![CDATA[<p>Scott, I think that using different methods to format your content (social media) allows you to offer choices to your audience. Seth Goodin said that we cannot persuade anyone to do business with us during the search PROCESS. What we can do is gain attention by being high on the SERPs and OFFER OPTIONS. With Googles Universal Search our blog, articles, press releases, video&#8217;s, etc CAN be found on the SERPs. Then you can offer a potential customer a way to access the message via a format that they like. THEN you can persuade.</p>
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		<title>By: Aurelius Tjin</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370822</link>
		<dc:creator>Aurelius Tjin</dc:creator>
		<pubDate>Fri, 21 Mar 2008 04:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370822</guid>
		<description>This is very interesting! Social media marketing is indeed crucial in any business, be it online or offline. I have enjoyed reading this very insightful post. Very engaging and informative. Thanks for sharing. :)</description>
		<content:encoded><![CDATA[<p>This is very interesting! Social media marketing is indeed crucial in any business, be it online or offline. I have enjoyed reading this very insightful post. Very engaging and informative. Thanks for sharing. <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Scott Hepburn</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370812</link>
		<dc:creator>Scott Hepburn</dc:creator>
		<pubDate>Fri, 21 Mar 2008 04:08:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370812</guid>
		<description>I think it&#039;s telling that there&#039;s no reference to social media&#039;s role in conversions. Search engine rankings are valuable, click-thrus are valuable, and conversations with customers (such that they actually happen) are useful, but it sounds like the jury is still out on whether social media lead to sales. I suspect they do...but I&#039;m curious to hear others&#039; views.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s telling that there&#8217;s no reference to social media&#8217;s role in conversions. Search engine rankings are valuable, click-thrus are valuable, and conversations with customers (such that they actually happen) are useful, but it sounds like the jury is still out on whether social media lead to sales. I suspect they do&#8230;but I&#8217;m curious to hear others&#8217; views.</p>
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		<title>By: Sarah</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370777</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Fri, 21 Mar 2008 02:03:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370777</guid>
		<description>Social media is important in marketing online and offline businesses.  It should not be relied upon as the sole source of marketing efforts however, as more and more marketers use these groups the advertisements become diluted.  Marketers will have to create a portfolio of efforts in order to continue to succeed.  I personally recommend Rasof to help online business owners increase their page rank in order to enhance organic traffic from Google.  It&#039;s a nice way to be found by someone that is interested.  Thank you for your article I enjoyed reading it.</description>
		<content:encoded><![CDATA[<p>Social media is important in marketing online and offline businesses.  It should not be relied upon as the sole source of marketing efforts however, as more and more marketers use these groups the advertisements become diluted.  Marketers will have to create a portfolio of efforts in order to continue to succeed.  I personally recommend Rasof to help online business owners increase their page rank in order to enhance organic traffic from Google.  It&#8217;s a nice way to be found by someone that is interested.  Thank you for your article I enjoyed reading it.</p>
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		<title>By: Mario Bonilla</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370715</link>
		<dc:creator>Mario Bonilla</dc:creator>
		<pubDate>Thu, 20 Mar 2008 22:05:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370715</guid>
		<description>Dan, I do not think that social media marketing is a destination but a variety of tools that you use to get closer to your audience. Pick one of them and learn how to use it, then you can add more if your audience is biting.</description>
		<content:encoded><![CDATA[<p>Dan, I do not think that social media marketing is a destination but a variety of tools that you use to get closer to your audience. Pick one of them and learn how to use it, then you can add more if your audience is biting.</p>
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		<title>By: Daniel McGonagle</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370680</link>
		<dc:creator>Daniel McGonagle</dc:creator>
		<pubDate>Thu, 20 Mar 2008 20:21:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370680</guid>
		<description>It&#039;s my understanding that taking full advantage of social media marketing requires deep pockets, making this something
that only businesses can afford to do.

Is social media marketing a plausible option for the average website owner?

Thanks,

Dan
http://danielmcgonagle.name</description>
		<content:encoded><![CDATA[<p>It&#8217;s my understanding that taking full advantage of social media marketing requires deep pockets, making this something<br />
that only businesses can afford to do.</p>
<p>Is social media marketing a plausible option for the average website owner?</p>
<p>Thanks,</p>
<p>Dan<br />
<a href="http://danielmcgonagle.name" rel="nofollow">http://danielmcgonagle.name</a></p>
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		<title>By: Ben Matthews</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370603</link>
		<dc:creator>Ben Matthews</dc:creator>
		<pubDate>Thu, 20 Mar 2008 14:53:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370603</guid>
		<description>Oops, my curious nature took over me and made me click on the Smart Kit puzzles link - now my competitive nature has taken over.

I hope my guilty nature kicks in soon...</description>
		<content:encoded><![CDATA[<p>Oops, my curious nature took over me and made me click on the Smart Kit puzzles link &#8211; now my competitive nature has taken over.</p>
<p>I hope my guilty nature kicks in soon&#8230;</p>
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		<title>By: Tom</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370414</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 20 Mar 2008 02:42:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370414</guid>
		<description>You&#039;re so right, damn I told you the glass is half full!
We just launched a our site (online company)and for every positive comment we hear we get 6-10 not so positive comments. What a way to learn!

Great insight on social media blogging! THANKS!
</description>
		<content:encoded><![CDATA[<p>You&#8217;re so right, damn I told you the glass is half full!<br />
We just launched a our site (online company)and for every positive comment we hear we get 6-10 not so positive comments. What a way to learn!</p>
<p>Great insight on social media blogging! THANKS!</p>
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		<title>By: Reginald</title>
		<link>http://www.toprankblog.com/2008/03/social-media-matters/#comment-370405</link>
		<dc:creator>Reginald</dc:creator>
		<pubDate>Thu, 20 Mar 2008 02:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/2008/03/social-media-matters/#comment-370405</guid>
		<description>You provided some excellent fundamentals for social media blogging content.

Not to mention, you were so right about Smart Kit puzzles.

Thanks for the information.</description>
		<content:encoded><![CDATA[<p>You provided some excellent fundamentals for social media blogging content.</p>
<p>Not to mention, you were so right about Smart Kit puzzles.</p>
<p>Thanks for the information.</p>
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