Comments on: SuperBowl Advertising Post Mortem: Tide Sticks it Out http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aimee Garcia http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-380643 Aimee Garcia Thu, 03 Apr 2008 18:04:46 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-380643 I don't know much about Super Bowl but i do know that advertisements are very effective anywhere that is possible to advertise. I don’t know much about Super Bowl but i do know that advertisements are very effective anywhere that is possible to advertise.

]]> By: NewSunSEO http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-378837 NewSunSEO Tue, 01 Apr 2008 18:22:00 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-378837 I have to agree with Gary Pool. Super Bowl advertisements are all a competition of who has the funniest regardless of if it is actually money well spent. Most people watch it and then forget about it in a day or two like in GoDaddy's case. I have to agree with Gary Pool. Super Bowl advertisements are all a competition of who has the funniest regardless of if it is actually money well spent. Most people watch it and then forget about it in a day or two like in GoDaddy’s case.

]]> By: Tony Tellijohn http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-376910 Tony Tellijohn Sun, 30 Mar 2008 16:18:48 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-376910 That's not totally true, SEOTrends--it depends on who is doing the advertising, and what the goals of the campaign really are. I've worked on campaigns before where we were going after branding impact with some of our online ads, so impressions (to a lesser degree), frequency and clicks were all goals of the campaign, and any direct sales were seen as a bonus. That’s not totally true, SEOTrends–it depends on who is doing the advertising, and what the goals of the campaign really are. I’ve worked on campaigns before where we were going after branding impact with some of our online ads, so impressions (to a lesser degree), frequency and clicks were all goals of the campaign, and any direct sales were seen as a bonus.

]]> By: SEOTrends http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-376753 SEOTrends Sun, 30 Mar 2008 12:26:01 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-376753 For online advertisers, metrics like ad impression counts, click rate, unique visitors, etc. are meaningless, what counts is real sales revenue. For online advertisers, metrics like ad impression counts, click rate, unique visitors, etc. are meaningless, what counts is real sales revenue.

]]> By: adverlicious http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-375170 adverlicious Fri, 28 Mar 2008 17:34:47 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-375170 If your memory of Super Bowl XLII has faded, I've archived the online (not television) ads from Pepsi, vitaminwater, FedEx, Motorola and others on my hobby blog: http://adverlicio.us/superbowlxlii PS - Online Super Bowl ads from previous years can be found @ http://adverlicio.us/superbowl and http://adverlicio.us/superbowlxli PPS - Not to be picky, but "Super Bowl" (not Superbowl) is the preferred spelling of the NFL game you're describing. If your memory of Super Bowl XLII has faded, I’ve archived the online (not television) ads from Pepsi, vitaminwater, FedEx, Motorola and others on my hobby blog:

http://adverlicio.us/superbowlxlii

PS – Online Super Bowl ads from previous years can be found @

http://adverlicio.us/superbowl

and

http://adverlicio.us/superbowlxli

PPS – Not to be picky, but “Super Bowl” (not Superbowl) is the preferred spelling of the NFL game you’re describing.

]]> By: Gary Pool http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-375067 Gary Pool Fri, 28 Mar 2008 15:49:55 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-375067 "My prediction: The Patriots win, and most of these companies fail because they have yet to understand how people interact with brands online." I am curious just how did the Cheatriots win? ;-) In my opinion the Super Bowl ads have become more of a statement of status than an actual marketing campaign. I'm not saying they can't actually accomplish both. Wouldn't that be a novel idea? “My prediction: The Patriots win, and most of these companies fail because they have yet to understand how people interact with brands online.”

I am curious just how did the Cheatriots win? ;-)

In my opinion the Super Bowl ads have become more of a statement of status than an actual marketing campaign.

I’m not saying they can’t actually accomplish both. Wouldn’t that be a novel idea?

]]> By: Tony Tellijohn http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-374651 Tony Tellijohn Fri, 28 Mar 2008 05:26:56 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-374651 Sorry, there was supposed to be a GRIN after the Danica Patrick part above--great, now I look like some kind of NASCAR/racing snob... Sorry, there was supposed to be a GRIN after the Danica Patrick part above–great, now I look like some kind of NASCAR/racing snob…

]]> By: Tony Tellijohn http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-374650 Tony Tellijohn Fri, 28 Mar 2008 05:25:50 +0000 http://www.toprankblog.com/2008/03/superbowl-advertising-post-mortem/#comment-374650 Ummm, not that I'm a huge racing fan or anything, but I think Danica Patrick is an Indy driver, not NASCAR. It's an interesting analysis for sure--I've not heard of people analyzing the Super Bowl ads much beyond 1-2 days after before, and it makes some sense (like analyzing an NFL Draft over years, rather than the day after, to continue with sports references). But at the same time, there does have to be some consideration for the fact that some of the ads continue to run (I happened to have just seen the Tide one tonight--and I still thought it was good). Ummm, not that I’m a huge racing fan or anything, but I think Danica Patrick is an Indy driver, not NASCAR.

It’s an interesting analysis for sure–I’ve not heard of people analyzing the Super Bowl ads much beyond 1-2 days after before, and it makes some sense (like analyzing an NFL Draft over years, rather than the day after, to continue with sports references). But at the same time, there does have to be some consideration for the fact that some of the ads continue to run (I happened to have just seen the Tide one tonight–and I still thought it was good).

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